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Learning outcome 3: Be able to demonstrate how to prepare a new foreign market analysis 1. Rationale for Exporting This section builds on information presented in B1 (question 2 of this assignment) and highlights the benefits of proceeding with an export strategy. Include: • Linkages with the company’s goals and objectives 2. Rationale for Selected Foreign Market In this section, summarize why the preferred foreign market presents the best opportunity. • Why does the company want to enter this particular foreign market(s) over other potential markets? 3. DESTEP Analysis This section provides specific information about conditions that may impact your company’s ease of conducting business in another country. Include: ? Political, economic, social conditions. ? Country CSR-analysis: prevalent CSR-issues in the country, relevant stakeholders to cope with these issues or prevent these from happening. Make the country analysis, as it is relevant for your entire physical product chain, as if you procure from the country or export to the country. ? Regulatory environment. ? Legal structure. ? Determine relevant CSR-related international laws and conventions and the relevance of these for the company ? Fiscal/taxation structure. Infrastructure conditions (e.g. roads, ports, rail, airports, telephones, and communications, etc.). ? Cultural and business practices. 4. Industry Profile This component provides specific information about your industry sector and competitors in the market. Consider existing business practices and discuss the following: ? Broadly identify direct customers (e.g. buyers, agents, distributors, trading houses) or actual end users (e.g. individuals, businesses) and current market trends. ? Competitive Analysis – Overall competitive conditions. – Who are the existing competitors? – Unique selling attributes or competitive advantage(s) of each, incl. CSR-attributes – Existing sources of production and channels of distribution. – Marketing practices used. Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.
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