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(1) Marketing Plan In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company Overview This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company. PEST Analysis The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis). To determine the company you would like to research you may want to do a general search for “existing publicly traded company” or “publicly traded company list”. (2) After completing the unit and reviewing the Stearns article, answer the following in your own words: “Why I believe it is important to study history.” First, examples from this unit must be utilized as part of your answer, and topics may include, but are not limited to, the following: describing the possible migration of ancient peoples; the influence that trade, agriculture, and tools had on movements; and how colonial actions and colonization impacted those among whom the colonists settled. Second, when studying the movements of Native American peoples and European exploration during the 15th and 16th centuries, what does history tell us about the motivations of God, gold, and glory? Why do you believe it was important to study these motivating factors? Your response should be a minimum of two (2) pages in length. All sources used must be cited and referenced. Paraphrased or quoted material must have accompanying citations.
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