Manager’s in Organization Video Link http://bevideos.mhhe.com/business/video_library/0073364142/Disc_01/swf/Clip_19.html Summary Patagonia is a unique company that encourages its employees to focus on environmentalism and other social issues about which they are passionate. The employees love their jobs and are devoted to their employer. The company never has to recruit, since it receives about 900 applications for every new hire. This video explores Patagonia’s dedication to quality products and the environment and its human resources policies, such “Let My People Surf,” internships outside the company, and benefits like the corporate childcare center, all of which have led to unusually high levels of employee commitment and customer satisfaction. Discussion Questions 1. What core values are important at Patagonia? How do these core values play an important role in recruiting and retaining top employees? 2. Why is Patagonia ranked annually as one of the best companies for which to work? 3. Why are people a critical component of Patagonia’s success? How do employees help the firm gain a competitive advantage? PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT
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