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Which situation should the marketing and management teams from La Poste choose? Why?

Answer the questions based on the case
below:
4) If the company commences operations in Haiti or
Cameroon, which type of pricing system would be best: based on
cost, supply/demand, competition, or profit?
5) In the Democratic Republic of Congo, would any type
of discounting program work? If so, which one and why?
6) Which situation should the marketing and management
teams from La Poste choose? Why?

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CASE 9 Servi king Ban Pricing La Poste. which a Europe, United more La Poste prov of the making sosP become and finances Post Germany Concord the num etplace levels d, ho ds Europe, rad ll-sca independently rate I mai sconsal and the home ope nic ber three t in of the top f m rat pl tes num d one rket 2001 ble that the stics an €17 billion the notes French financia servi more than rk both in team e OE bined to pro any’s 3 vide il services, of France rketing king ther type com enjoy duce comp its n man Among the most ffices which prot an Poste ld not bani deve postal 17,000 o et access d ll loped financial services, d company Com has a an bin France ces ervices throug offers all major banking ca ma location. Can debit of The company savings accounts, and including and automatic transfers online banking of common credit and pur estic savings programs, sales countries doma and other international and international money orders an in including currency exchanges. banking been its operation The strength of La Poste has the United Europe, most notably France, Germany, and of In France, patrons enjoy the activities taking care of post office needs and banking in the same location. Recently, however, leaders have discussed the possibility of expansion nations into other Poste could seek Two possibilities emerge First, La which to enter Canada other develope countries in and both English and French are spoken Citizens potential patrons would be more affluent and would be familiar with the large range of banking services normally offered by financial institutions. The primary would be competition Consumers would have no vested interest in trusting their money to a foreign bank. Consequently, price would become an important consideration. To encourage customers to open accounts, La Poste would expect to offer banking with finan counts on some services combined with any La Poste combines potential advantages the bank could offer


 

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