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Part II SITUATION ANALYSIS (SWOT ANALYSIS)
- Internal Strengths and Weaknesses
- What is the history of the firm, including sales, profits, and organizational philosophies?
- What is the nature of the firm and its current situation?
- What are the firm’s resources (financial, human, time, experience, asset, skill)?
- External Opportunities and Threats
- Social: What major social and lifestyle trends will have an impact on the firm? What action has the firm been taking in response to these trends?
- Demographics: What impact will forecast trends in the size, age, profile, and distribution of population have on the firm?
- Competition: Which organizations are competing with the firm directly by offering a similar product? How effective is the competition? What benefits do competitors offer that the firm does not?
- Technological: What major technological changes are occurring that affect the firm?
- Ecological: Are the firm’s products, services, and operations environmentally friendly?
Complete the SWOT analysis for Starbucks.
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