1. What is the evidence that shows that brainstorming doesn’t seem to work?
2. If brainstorming isn’t such a good idea, how can you explain the success of Intellectual Ventures in coming up with great ideas?
3. Why did Steve Jobs move all restrooms to the lobby?
4. List 4 ways to facilitate the idea generation process in groups (you can draw on both articles).
https://www.newyorker.com/magazine/2012/01/30/groupthink
https://www.newyorker.com/magazine/2008/05/12/in-the-air
Read the two articles given. And answer those 4 questions.
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