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MGN409 Assessment Item 2: Environmental Analysis HOW TO INTERPRET A TURNITIN REPORT If the text-matching rate is very high (over 40%) actually have a look through the report to see which sections of text are matching other sources. If you have a section of text highlighted as matching another source, make sure you have an accurate reference for the text, and make sure if you have quoted a sentence or two of text (word-for-word) that you will need to include quotation marks around the text, and page number(s) in your in-text citation. Please note that in this unit we use APA 6 as the accepted referencing style. Please see QUT’s Cite|Write website for examples of accurate referencing. If you find a section of text that matches another source, please double check that you have not mistakenly copied in some of your research to your work (in which case you should remove the section and write the section using your own words), and that you have provided an accurate reference to the source material FOR EVERY SENTENCE that uses information and/or ideas from that source. That is, a reference at the end of a paragraph to cover everything in that paragraph is considered insufficient referencing (which is a form of plagiarism as per QUT’s policies for Academic Integrity). MGN409 Assessment Item 2: Frequently Asked Questions What company should I choose? We have three companies from which you should choose one. These are: 1. Flight Centre Travel Group 2. Ramsay Health Care 3. Bank of Queensland The companies are ASX listed companies so you can freely access important information such as annual reports, press releases, etc. for each of these companies online at www.asx.com.au. You will also find information on the Australian Securities Exchange website relating to any issues that may potentially change the value of the company. What does an environmental analysis look like? What is its purpose? An environmental analysis is like looking out different windows from the company’s headquarters building and seeing what is happening in the ‘real world outside’ through each of those windows and making an evaluation as to whether what is happening ‘out there’ is something that may help or hinder (that is, it could be either positively or negatively) the organisation to maintain its ongoing success and achieve future goals. You are identifying trends or issues in the environment to help decision makers determine if the current strategy is taking the organisation towards success or catastrophe. That is, you are not critiquing strategy in this assignment – just identifying (and discussing why) issues are salient (have the ability to influence outcomes) for the organisation. What should I research? Where do I find information about an organisation’s external environment? The textbook provides insights to the types of information you should seek for completing an external analysis (i.e. a PESTLE analysis). Please refer the Study Guide for Module 1, to be found in BB under Learning Resources, and especially to pages 4 and 5 with table 1.1. Both task and general environment factors are part of the external environment of an organisation. You need apply the PESTLE framework to both. Try searching the library databases and Google for industry reports, annual reports, economic data, newspaper articles and press releases (for a general overview of what the company is doing), and databases such as ABI/Inform (see library ‘business’ databases). What is the structure for the assignment? While there is no specific structure for the assignment, I recommend the classic Introduction, Body (Analysis) and Conclusion format. You would probably not want to spend more than 100-150 words on your introduction to provide: • a general background for the company • state its current operations and future goals • the industry in which the organisation is positioned • what is competition like in the industry? • state the purpose of the document you are writing Your analysis would probably be around 1000-1200 words in total, and look at each element of your chosen organisation’s environment (note that each part of the model can be called an element, so Political is an element, Economic is an element). For example, the element ‘Economic’ has many areas but only one or two might directly influence your organisation in its decision making. Economic has areas such as Gross Domestic Product, inflation, unemployment. Research these areas, then select the one or maybe two which clearly link by having implications to the company or its way of doing business. To do this you need to apply some judgment to the information you have gathered. Does the information gathered apply generally, or specifically? Analyse the one or two areas in terms of whether they are trends, drivers of change, domestic or global emerging issues that might have a positive or negative impact on the organisation’s operations currently, in the near future or on achievement of its goals. That is, if there is an emerging issue facing this industry or just this organisation, then explain how and why this might impact on the organisation’s current or future operations, its outlook, and the way it does business, what it needs to consider for its ongoing success. For example, with possible major changes happening to funding the tertiary education sector under the element of Political in the area of government objectives (a decrease in government funding), is this connected to QUT? If so, what should QUT be thinking about as it prepares a new 5-year plan from 2018-2023? Does it just let things happen, play ‘wait and see’ or start to think about the implications? Why? Could this be a driver for change in direction? Might it need to consider doing something about certain courses, how to contain future costs, undertaking its administration and the teaching components differently? Why? Where possible, add academic support for taking a particular stance on this issue. Do not limit your analysis to areas that might have a negative impact on the organisation. Trends can provide exciting opportunities for further development or expansion of goods and services to take advantage of innovation, changes of government policy, new trade opportunities and new markets. You conclusion should only take around 100-150 words to write. Please note that making recommendations for your chosen organisation to action is not the purpose of this assessment item (that comes later in assessment item 3). It is important, here, to highlight the areas or issues that the company needs to keep in mind as it makes plans for the future. This insightful information that you have gathered will be expanded upon in your next assignment. For this assignment, it is a summary of those areas in each element which have generated your interest when you briefly investigated them and why. That is, the reasoning you come away from ‘the windows to the outside world’ with the view that you have discovered something that is important for senior management to know about and consider! Can I go over 1500 words? Yes, but the graders will stop marking your assignment at 1500 words. Are there any specific formatting requirements, like which font to use? • 2.5cm margins • 10pt Arial font • Single line spacing • Provide a cover page that includes your name, student number, the title of the report, and the word count (not including your title page or reference list) • A header or footer on each page should include your name and student number also.
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The post What does an environmental analysis look like? What is its purpose? An environmental analysis is like looking out different windows from the company’s headquarters building and seeing what is happening in the ‘real world outside’ through each of those windows and making an evaluation as to whether what is happening ‘out there’ is something that may help or hinder (that is, it could be either positively or negatively) the organisation to maintain its ongoing success and achieve future goals. appeared first on Cheapest Academic Custom Papers.
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