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Week 6 Final Project Business and Economics

Instructions:
Based on the content for week 4, we continue working on the case study ” NCRCC: Teeing Up a New Strategic Direction”(http://highered.mheducation.com/sites/0073373702/student_view0/cases.html).
Go to the survey attached to the case study:
1. From studying chapter 12 content, and reading the case study survey, then select randomly five questions from the survey and identify the type of measurement scale (chapter 12) used in each question. Suggest using a chart in your response.
2. From studying chapter 13, then select three open-ended questions, three closed questions, and three measurement questions from the survey. Suggest using the following chart:
Classification Questions
Open-ended For instance:
(1) Please, provide any comments and suggestions you may have regarding the future direction of the club.
(2)
(3)
Closed questions (1)
(2)
(3)
Measurement questions (1)
(2)
(3)

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3. From studying chapter 13, and reading the case study content, then evaluate the effectiveness of the measurement questions (chapter 13) used in the survey. There are three issue categories (Exhibit 13-5, pages 325-338) to measure how effective the measurement questions are. Select randomly two measurement questions from the survey, and evaluate them for each category. After evaluating the questions, comment on its effectiveness as a question. Suggest using the following chart:
Issue Category Fundamental Issue
Question one:
Question two:
Question content YES No Yes No
Purposeful versus interesting
Incomplete and unfocused
Double-barreled question
Precision
Time for thought
Participation at the expense of accuracy
Presumed knowledge
Recall and memory decay
Balance
Objectivity
Sensitive information
Question Wording
Shared vocabulary
Unsupported assumption
Frame of reference
Biased wording
Personalization vs. projection
Adequate alternatives
Response Strategy Choice
Objective of the study
Level of information
Thoroughness of prior thought
Communication skill
Participant motivation

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