Week 2 Marketing Management Homework

Assignment 1:

Read article on website and answer questions found below:

http://duniabisnis122.blogspot.com/2015/04/shoes-with-soul-two-friends-realize.html

 

QUESTIONS TO ANSWER:

1. Describe the personality characteristics that Renee Albertelli and Richard Rodriguez have that should help them navigate the difficulties in starting a business.

 

2. Identify and explain three common management challenges that might cause Shoes with Souls to stumble?

 

3. What three things can Rodriguez and Albertelli do to increase their chance of success? What makes these three things so important for these entrepreneurs?

 

 

Assignment 2:

Read article and answer questions found below:

https://s3.us-east-1.amazonaws.com/blackboard.learn.xythos.prod/5852fdd0eaeac/1719770?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27HBR%25202018%2520-%2520Strategy%2520for%2520Start-Ups%25281%2529.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200122T005415Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAIL7WQYDOOHAZJGWQ%2F20200122%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=33ac4083d552b1f5a936e90ffa26f59a0a0421d4742fd2af476a7c80976bd714

 

1. Summarize the main highlights (topics) of the article.
2. Explain the significance of this article and how the concepts within this article relate to entrepreneurship.
3. Reflect on what you read and if you agree or disagree with at least two concepts from the article. In this section, explain why you either agree or disagree with the author.

 

Assignment 3:

Please access and watch:

https://www.ted.com/talks/josh_luber_the_secret_sneaker_market_and_why_it_matters

Filmed October 2015 at TED@IBM

Josh Luber: The secret sneaker market — and why it matters

Josh Luber is a “sneakerhead,” a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these taste makers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber’s company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Please access the Josh Luber’s TED Talk and listen to this 11 minute video.  He provides an interesting discussion about callable sneakers.

Please answer and discuss the following questions:

What strategies is Nike using to expand the demand and market for their sneakers?

How has Nike worked to utilize their data to promote their products?

How have their strategies worked to expand stores.

 

 

 

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