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In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.
What was Walmart’s early global expansion strategy? Was this a good strategy for Walmart? Why or why not?
What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team and you have been tasked to explore the benefits and challenges of expansion into one of the following regions. Choose one of the following regions and describe the opportunities and challenges in that region. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy.
Regions:
Latin America
European Union
Southeast Asia
Russia
Middle East
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