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Get Help Now!The purpose of this paper is to Identify and investigate issues and ideas in the development of visual communication. In doing so it will also evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary context.
History of Visual Communication
The first visual record of man is dated more than 30,000 years ago when he engaged in cave drawings. From then onwards this information series was found amongst the Persian Cuneiforms who later gave it to the Egyptian hieroglyphics. However the first formal Alphabet was employed by the Phoenicians. Around 1450 BC Gutenberg Johannes mixed a converted wine press, ink and paper and formed the pioneer printing press. This became the most outstanding invention in the 20th century. The printing press was introduced in America in 1638 by Steve Daye who had been contracted to print the book of Psalms by Jesse Glove. The Print shop originally set in New England was moved to Harvard where it became the Harvard University Press.
Technological Perspective
Paintings transmit feelings, perceptions and impressions which tell stories. Computer graphics now enrich all the visual artistic practices through technology. Geometry developed as a powerful tool in the behaviors of daily artifacts. Consequently effective pictures required more than the right depiction of the procedures. This is because it needed the right design principles. Design principles were developed as domain specific regulations for utilizing particular visual methodologies to make displayed information easy to visualize and comprehend.
The primary principles became the focus on exhibiting motion’s causal chains and this was to be done through a selection of primary frames and annotating them with diagrammatic arrows. Artists began realizing these design principles by judiciously choosing visual techniques. Today non photorealism through computer graphics provides assorted ways of stylized appearances by guiding the attention of viewers.
This is done in multifaceted ways which include: selectively choosing the elements that are to be rendered, modulation of weight and detail in the representation of objects, and the use of transparency and cutting to portray objects in multiple layers. The contemporary use of simple line drawings with a controlled set of highlighted parts and arrows for annotation is a choice that has constantly led to uncluttered and visible imagery.
Visual communication Interacts with other modes of communication for instance children interact with the environment through various languages, visual imagery, movement and even speech. The spoken word competes with the visual image in communication. The written word has become the basic mode of communication between people in which they document their basic ways of communication and document their interactions and experiences with the environment. However, the visual image which more often than not emerges in form of random marks is done through writing. This means that writing is an element of the creative artistic process which in the end becomes a record of the process and experiences. Today artists think, express, imagine and explore through various languages. The written and visual documentation has become the record that can be exhibited, analyzed, studied and dissected.
Colour
Colour is a byproduct of light’s spectrum whenever it is reflected or absorbed as received by the human eye and processed in the human mind. It is the visual perception corresponded in individuals in categories such as black, red, blue and yellow.
Different Types of Colours
There are three different types of Colours, these are: Primary Colours, Secondary Colours and Tertiary Colours. Primary Colours are called so because they are basic in nature and thus cannot be generated through mixing other colours. They are red, blue and yellow.
Secondary Colours are usually located between primary Colours to depict the two colours they are derived from. They are thus more interesting in comparison to primary colours; however, they do not stir up urgency and speed. They are generated by mixing two primary Colours in equal quantities. They are also referred to as binary Colours. They are orange, violet and green. Secondary and Primary Colours are critical in Colour’s subtractive theory.
Tertiary Colours
They are generated through a combination of secondary and primary colours. They are six in number and include: red violet, red orange, blue violet, yellow orange, blue violet, yellow green and blue green.
Colour and Graphic Design
Rapidly individuals are accessing the web with Colour monitors that are of high quality. Therefore Colour graphics and Colours have become a critical aspect of website design. Comprehending Colours and how they can be employed in enhancing visual communication is very essential to effectively employ colour in site designs. Colour like other design factors unrepresentatively appears simple to use. Its options are many in the market software packages. Colour can be airbrushed, selected, filtered, spilled and painted. Designers are trained to comprehend Colour and its implication in visual communication.
History of Colour
In the past artists and scientists studied why people responded to certain colour combinations more favorably than others. More often than not colour inclinations have been very personal and subjective. Early experimentation by artists began with the launch of the Colour wheel. These theories evolved over the decades to interpret certain behaviors and patterns. In the 90s one of the most effective Colour modeling systems was developed with a notation for Colour naming. This system identified three autonomous Colour components. These Colour components are hue, value and Chroma.
Hue is the quality inherent in Colours that makes individuals differentiate one Colour from another. Light with distinct hues has distinct wavelengths. On the other hand value is the quality by which dark Colour is differentiated from light colour. Chroma depicts hue’s richness for instance it can separate pale blue from deep blue. It is essentially the saturation level of any Colour for instance if white is added to orange its saturation would be reduced and the bright orange would become pale. A full saturated Colour is a pure hue while a zero saturated Colour is a gray shade.
Sir Isaac Newton invented the first circular Colour diagram in 1666 and since this period the conventional Colour wheel has evolved several times. A colour wheel is a diagrammatic representation of Colour hues and their interrelationships in a spherical pattern. They most often start with the primary and secondary hues before showing a chromatic relationship between comparable Colours.
Colour Harmony
Individuals generally strongly respond to colours. People many times exhibit strong likes and dislikes in their perceptions to colours. However, they tend to exhibit positive responses if colour is harmoniously used. Harmony is the pleasing arrangement of various parts in colour. Harmonious colours create an internal sense of order, a visual equilibrium that engages viewers. Colour harmony implies that Colour is never boring or chaotic. However, it is critical for artists to know how much colour they need to include in their work in order to avoid boring viewers. On the other hand, too much colour is likely to obscure the message intended through the visuals. This is because Colour like all design elements has to be used with a purpose in order to be sensible in the general masterpiece.
Colour Contrast
Synonymous with contrast in forms the relationship in ground figures is critical for contrast in colour. If there is colour contrast between an object and its surroundings then there is likely to be more contrast between the object and the ground thus making the object more visible. Colour contrast stems from hue and value contrast. Hue contrast relates to the disparities between various hues for instance red, yellow and blue.
Conclusion
It is not easy to bequeath computers with a far reaching understanding that can be shared by users. However, this does not mean that design is magic. Overtly various instruments are now making it easier for individuals to effectively communicate their messages through inductive visualizations. Visual communication is an exceptional mixture of art that is employed in delivering messages to certain groups of people. If information is provided in such a manner as to attract the target audiences and influence them into taking action the designer can be said to have perfectly done his job. In order to be effective designers should consider their target audiences through employing mutually understandable images, alphabets, symbols and colours. They should also select suitable media to ensure that their messages are not only received by their target audiences but are also comprehended and responded to.
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