Using Delta Airlines domestic and global environments identify the economic environment of each and compare and contrast it using Rostow and Galbraith
Which are the limitations? Why?
https://economistsview.typepad.com/economistsview/2006/04/john_kenneth_ga.html
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DOMESTIC ENVIRONMENT OF DELTA AIRLINES
Delta Air Lines, Inc. is commonly known as Delta. It is among the major airlines of the United States that are operating today. Delta Airlines operates in the airline industry and it’s headquartered is in Atlanta, Georgia. The environment of the US airline industry can be regarded as the domestic environment of Delta Airlines. However, the existing reports reveal that Delta Airlines has transformed its business in a marvelous way. The US airline industry is broad such that more than one hundred airlines operate therein, and approximately eleven million flights depart annually. Moreover, Delta Airlines is a large part of the US Airline industry and it carries the one-third of the world’s air traffic (Swiercz et al 15).
It is also realized that there are various reasons that impact the business of the Delta Airlines including employees, profitability, and issues of the aircraft manufacturing industry (Netessine et al 38). But the point of consideration is that Delta Airlines has survived throughout history even when the largest airways were remained failed including, Eastern, TWA, Pan Am, etc. By the vision of business theorists, Delta Airlines can be envisioned as the machine bureaucracies.
According to the current data, Delta Airlines is the largest passenger carrier because the company has overcome all domestic problems. By analyzing the information about the Delta Airlines it is realized that the smartest decision made by the organization is the decision to merge with Northwest Airlines (Swiercz et al 15). That is why the Delta Airline competed successfully with the government rules and regulations and has become the world’s largest airline. The business theorist added that Delta Airline is highly competitive and volatile which is generating a high profit, but the current operating model cannot guarantee future success. Beside the machine bureaucracy further, handy tools are required to compete with the domestic challenges and HRM issues.
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