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Get Help Now!Different from Auntie Anne’s Pretzels, KFC (Yum! Brands) has managed to successfully enter the Chinese market and establish itself as a popular brand. What factors explain the company’s success? How did the company’s Chinese managers convince the former parent company (Pepsico) to buy into its unconventional strategy in the first place? What are the biggest challenges on the horizon for KFC in China?
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