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Two separate files: word for questions to answers, excel for analysis
Which months can you identify as high season and why?
Which months can you identify as low season and why?
What is the group and transient mix during the low season months?
What is the highest producing segment overall?
Based on this performance, what do you think the strategy of this hotel was for this year?
Looking at the Day of week (DOW) tab, does this hotel have higher demand on weekends or weekdays?
Which segment or segments would you use to increase occupancy during weekdays?
Which segment or segments would you use to increase ADR on weekends?
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