Assessment 2 Briefing

This assignment requires you to demonstrate understanding of social and cultural (external factors) perspectives of your purchase behavior, and the consumer’s interpretation of his/her identity, psychological (internal) factors, symbolical meaning, and ideology and consumption experience reference related to products that you have chosen.

Assessment criteria:

Assessment criteria and Maximum marks (%)

Describe 2 high involvement products that you bought 10%

Pre-purchase analysis:

Internal & external factors influencing your decision-making process    15% internal

15% external

Post purchase analysis:

Critical analysis of your decision & purchase      20%

Reassess your purchase patterns. Recommendation (learning process) & problem solving for the next purchase                20%

Conclusions       10%

Evidence of research and presentation                 10%

Total      100%

For your submission to be accepted, your written work must conform to following criteria:

• The summary should be maximum 2000 words in length (+/- 10%, excluding your specific references and your bibliography). State the exact number of words you have written.
• Type set to Ariel, font size 12, double-spaced. Headings may be bold underlined font size 14, and bullet points may be less than font size 12. Single space with 6 points after each paragraph.
• Properly referenced using Harvard Referencing System.
• Consist of an appropriate number of references.
• Use a variety of sources – books, journals, and websites.
• Use academically credible sources.
• Proofread the essay for spelling and grammatical errors.

Assessment 2 Briefing

This assignment requires you to demonstrate understanding of social and cultural (external factors) perspectives of your purchase behavior, and the consumer’s interpretation of his/her identity, psychological (internal) factors, symbolical meaning, and ideology and consumption experience reference related to products that you have chosen.

Assessment criteria:

Assessment criteria and Maximum marks (%)

Describe 2 high involvement products that you bought 10%

Pre-purchase analysis:

Internal & external factors influencing your decision-making process    15% internal

15% external

Post purchase analysis:

Critical analysis of your decision & purchase      20%

Reassess your purchase patterns. Recommendation (learning process) & problem solving for the next purchase                20%

Conclusions       10%

Evidence of research and presentation                 10%

Total      100%

For your submission to be accepted, your written work must conform to following criteria:

• The summary should be maximum 2000 words in length (+/- 10%, excluding your specific references and your bibliography). State the exact number of words you have written.
• Type set to Ariel, font size 12, double-spaced. Headings may be bold underlined font size 14, and bullet points may be less than font size 12. Single space with 6 points after each paragraph.
• Properly referenced using Harvard Referencing System.
• Consist of an appropriate number of references.
• Use a variety of sources – books, journals, and websites.
• Use academically credible sources.
• Proofread the essay for spelling and grammatical errors.