Learning Objectives Covered
1. Define the role of advertising in business and society
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Over time the practice and methods of advertising has evolved. It started out as a way to identify the maker of goods and still continues to play an important role today. As improvement in technology made it possible to reach a wider audience, advertising became more focused on providing commercial information along with identification of the product’s maker. Media advertisement is able to influence the way people think about things and it has in fact molded people’s lives in ways they may not even realize. The way a business presents their product or service to the consumer can play a major role in whether that business thrives or fails. The four roles of advertising include: marketing, economic, societal, and communication. These four roles are separate from the seven functions of advertising.
Prompt
While it is critical to utilize all four roles (marketing, communication, economic, and societal) of advertising effectively, take this opportunity to discuss which of the four roles of advertising you feel is most influential in business and society. For this assignment, you will write a 600 word paper in proper IWG format. Use at least two outside sources for your references and citations. Your references will support your position and should not be used to simply add content.
Remember, each role is important in its own way and the roles work together collectively to create a cohesive advertisement. For example, who is impacted by each role? What is the ultimate purpose of each role? Considering and addressing these types of questions in your assignment paper will show you are preparing to work as a business leader.
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