10–12 slides and 1,500 word script Apply creative and analytical abilities in making complex business decisions involving tactical and strategic marketing problems. Please submit your assignment as a Word document in APA format using the attached below TEMPLATE . ********************************************************* This assignment is based on the Sof-A-Logue scenario linked below. ********************************************************* Successful Messaging Sells It is important to understand what you are selling before you can craft messages to target specific markets. The marketing P for product defines the features and benefits of the product that explains why a customer should buy your product. Product strategy is a guiding step in the overall marketing plan. Choose the specific product on which you wish to focus for the final strategic marketing plan. To get the most out of this assignment, you are strongly urged not to recycle projects from past classes. The goal of the program is to apply marketing principles in various scenarios to prepare you for a career in marketing. Your product line presentation to senior management will take place via video conferencing. You will need to prepare a PowerPoint presentation and an accompanying script in Word for the meeting. Launching your Product Your PowerPoint presentation and accompanying script will include the following: Your assignment should be comprised of 2 files: http://www.slideshare.net/pratikmishra31/deodrant-ppt Please submit your assignment as a Word document in APA format using the attached below TEMPLATE . GRADING CRITERIA MKT651 Unit 2 Individual Project Possible Points Earned Points PowerPoint Presentation: Readability and Content of Slides 15 PowerPoint Presentation: Aesthetics of Slides 15 The presentation must contain at least 12 slides Script: Company Competition—Develop a SWOT analysis to graphically depict your company’s current competition. Explain the SWOT in words 20 Script: Segmentation—Consider who is interested in your product. Identify the type of customer groups interested in the product and why. 20 Script: Targeting Customers—Based on the product offering and customer segments, describe what customers segments you will serve and why. 20 Script: Product Positioning—Determine your positioning strategy for the product. What image do you want to project to your customers and prospects? How will you appeal to your selected customer segments? 25 Script: Product Policy—All product strategies must include a product guarantee. Write the product policy. 15 Script: Customer Lifetime Value—How will you build customer lifetime value for the company based on your product marketing strategies? 20 The script must be at least 1500 words in length Grade for Unit 2 Individual Project 150
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