The impact of Online Food Ordering services on sales for local takeaways in Middlesbrough

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Research Design/Methodology (1700 Words)

• Explanation of, and rationale for, the research design, methods of data
  collection and analysis.
• Primary data collection sources, samples
• Methods used to collect the data
• Dissertation management and control
  • Possible limitations
    • Time constraints
  • No costs were involved
  • Measures taken to ensure dissertation is completed in time and in good
    quality
• Participants will be selected through the use of purposive sampling
• Try to use some of the following textbooks/sources to justify points
  where relevant:
  • Business Research
    Methods (Edition 5) – Emma Bell, Alan Bryman, Bill Harley
  • Business
    Research: A practical guide for undergraduate & postgraduate students
    (2014) – Jill Collis & Roger Hussey
  • Researching
    and writing a dissertation: an essential guide for business students (2010) –
    Colin Fisher
  • Researching
    and writing dissertations in business and management (2000) – Michael Riley
  • Qualitative
    organizational research: core methods and current challenges (2012) – Gillian Symon;
    Catherine Cassell
• An online questionnaire was sent to takeaway
  business owners to complete.
  • Link to
    Questionnaire: https://forms.gle/jWsZRsZTfqD4Gzux9
• Participants will be given an information sheet
  (attached), an informed consent form (attached) and a questionnaire.

Analysis & Findings (2200 words)

This section
should analyse the findings of your research. The exact structure is not
prescribed and should be appropriate to context/’fit for purpose’.  The issue to keep in mind is that there
should be a logical ‘flow’ that makes your dissertation easy to read and
understand. 

Results should be presented
with a full discussion and interpretation. 
It is insufficient just to say what your findings are – you need to
analyse what they mean within your work context and fully
interpret them.

You
should consider breaking up the text and perhaps emphasising a major point by
use of a diagram (e.g. a flow-diagram to illustrate a change or implementation
process).  You may not refer much to the
research literature at this point but may draw on some subject based reading to
support or interpret your findings.

• Some participants did not understand the questions properly and
  therefore didn’t provide the answer I was looking for example in Question 7: “Do
  you think Just EAT has helped sales and if so, how?”, a participant answered in
  regards to the customers point of view whereas the question was referring to
  the business point of view. As a result, I believe it may have been better to
  collect data face-to-face to remove any uncertainties.
• The number of participants could have been increased perhaps by asking
  managers rather than just owners as they would have held the same information.
  Also, perhaps the questionnaire could’ve been directed at the general public’s
  use of Just Eat and why they use it or don’t.

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