Case Study On Temple And Webster
Question:
Order ready-to-submit essays. No Plagiarism Guarantee!
Note: Our papers are 100% human-written, not AI-generated.
We Write Essays for Students
Tell us about your assignment and we will find the best writer for your paper
Get Help Now!
Discuss about the Case Study on Temple and Webster.
Answer:
Business context and background
Location and size
Retail industry is wide-ranging industry having various different types of the businesses. It is the dynamic and highly competitive industry based on various customers’ demands. This case study depends upon the famous retail company Temple & Webster which is operating in the Australian retail market. The company was started its operations in the year 2011. Temple & Webster is the open e-commerce platform that has objective to create excellent shopping experience to the customers. Company is focused on providing the large and refreshed range of furniture and home ware products to the customers. This is the largest online home wares store in Australia having 130,000 products. This case study focuses on the business environment of the company including description of the products and services which the company has in the business operations (Temple & Webster, 2017). Assignment help
Industry
The company Temple & Webster is
operating in the retail sector. Temple & Webster is the famous
e-commerce in the retail sector. The company is operating in the two
brands:
- Temple & Webster which is the leading online retailer for the
home. This brand has more than 180,000 active customers, more than 1
million members and the catalogue of more than 130,000 products. - Milan Direct which is one of the biggest furniture wholesalers of
Australia and now it is selling its products by the Temple & Webster
e-commerce platform (Bloomberg, 2017).
The brand Temple & Webster is
operating its business in the retail industry. This is the largest
online retailer in Australia. The company is basically dealing in the
country Australia but within next few years, it will expand the business
in other countries also. It is analyzed that the Australian retail
industry is achieving the level of growth and there will be great
success for the retail companies.
Demand and market conditions
The trend of technology and e-commerce
is increasing continuously so, company Temple & Webster will get
high level of success in future. The retail market of the Australia is
on the positive growth over the pasts few years and has become one of
the most competitive markets in all over the world. The Australian
consumers are very sophisticated, demanding and generating more
opportunities for the company in the sector.
customer segment
Temple & Webster is a famous e-commerce company which provides the premium shopping experience to the customers by the wide range of furniture and home ware products. In present time, the company is offering more than 140,000 products to the customers that are searchable in the largest home ware stores in the Australia. The customers are segmented according to the ‘discovery’ based shopping experience to the customers. The customers are targeted based on limited time sales events, collection with key demographics and editorial content.
Competitors
The small as well as big brands are
making the products available online which is increasing the rate of
online shopping in Australia. Further, there are some strong competitors
of Temple & Webster in the Australian retail industry i.e. Aldi, JB
Hi-Fi, Metcash, Wesfarmers and Woolworths. Temple & Webster has to
adopt some innovative strategies to deal with these competitors
(Greenblat, 2016).
Description of the business
Products and services
Temple & Webster offers the members
with access to home wares, furniture, home décor, gifts, arts and
lifestyle products of various Australian and international designers.
There are also hand-picked collections from the interior designers,
design commentators, stylists and the designers themselves. In
Australia, Temple & Webster is responsible for offering the products
based on the culture, weather and the trend in present. The e-commerce
platform of the company is fixed at the reasonable prices for the
customers. In Australia, families are focused in buying home decors and
home wares that seems to be attractive. The products offered by the
company are also in competing according to the requirements of the
customers (Long, 2015).
Business model of Temple & Webster
Temple & Webster is the e-commerce
retailer in the country Australia. Te business model of the company is
focused on some business activities:
- Creating value for the customers and end users by offering the products on the technology,
- Identifying the market segment to whom the technology is useful,
- Defining the structure of value chain to create and distribute the offerings,
- Estimating the cost structure and profit potential from the offerings and providing value proposition to the customers,
- Analyzing the position of the company within the value network
linking customers and identifying the potential competitors for the
business, - Formulate the appropriate strategy by which Temple & Webster
will gain competitive advantage over the competitors (Chroneer,
Johansson & Malmstrom, 2015).
Evaluation of the strategy
In each and every business, it is
important for the company to have an effective strategy to get success
in the business. Temple & Webster also has some strategies to
achieve competitive advantage in the operating market. The strategy of
the company can be evaluated by the SWOT and PEST analysis.
SWOT analysis
Strength
First of all, the loyal customers of the
Australia are the key strength of the company. Temple & Webster is
the renowned company in the Australian retail industry with the
effective e-commerce platform. The company has the products of various
designers from all over the world. The company can achieve more
advantage by the global expansion. Along with this, the company has
strong promotional and advertisement strategy to attract the customers
(Redrup, 2017).
Weakness
Sometimes, company has to face the
difficulties in attracting the customers as there is strong competition
in the Australian retail industry. Most of the Australian market is
captured by the big companies so, marketing of the company is little
weak. Further, company is not so much focused environment related
policy. This is the major flaws of the Temple & Webster (Low, 2016).
Opportunities
In the retail sector, there are many
opportunities for the company to grow. There is the opportunity for the
company to expand the business in the global market i.e. China and other
Asian countries. Digital marketing, franchising and attracting more
young customers can also be the opportunities for company in the new
countries (Bennett, 2015).
Threats
Temple & Webster is abided with the laws and regulations imposed by the Australian government. The company deals with e-commerce so, it has to follow the rules and policies to protect the customers from unfair practices. Further, the company has to face the threat from the strong competition existing in the retail market. So, Temple & Webster has to adopt some strategies like brand management, cost leadership, differentiation and diversification to deal with the competitors (Grecos et al, 2015).
PEST analysis
Political
Temple & Webster has its operations
in the country Australia so; it is required to follow the rules and
regulations imposed by the government of the country. The company has to
comply with these laws and regulations before making any kind of
corporate decisions such as developing products, entering in new market
or making strategic alliances etc.
Economical
For the company Temple & Webster,
economic factors are the major concern as these factors have direct
impact on the buying behavior of the consumers. Australia is the country
of rich people and people are ready to spend the money for quality
products. So, the company takes competitive advantage of this factor.
Company is focused on the low price strategy to attract large customer
base.
Social
Temple & Webster recognizes the
needs, preferences, requirements and lifestyle of the customers and
provides the products accordingly. Due to increasing concerns of the
customers towards safety, company offers eco-friendly products. Company
considers busy and hectic life of the customers so provides online
shopping experience for the customers. These developments are done by
understanding the requirements of the customers that Temple &
Webster has effectively identified.
Technological
In the presence of highly Competitive Market technological factors are playing important role in the business operations of the company. The effective use of technology in the operations of Temple & Webster is helpful in attracting large number of customers. The technological advancement like internet and e-commerce has facilitated the company to sell the products online or by mobile. Further, the technology has also enabled the company to reach large number of customers despite of their geographic location easily by the websites and social media. With the help of e-commerce, the company is able to know about the potential customers and also make them aware about the ranges of products which are offering the company (Amalesh, 2011).
Summary of key points
Discussion of business model
Based on the above discussion, it is
analyzed that the company Temple & Webster is doing well in the
retail market. The company is offering more than 130,000 products which
are accessed online by the customers. It is also observed that the
market of retail industry is growing continuously so there will be many
opportunities for the company. But there is the strong competition in
the market as most of the retail market is captured by the big
companies. So, it is important for the Temple & Webster to adopt
some effective strategies so that the large customer base can be
achieved in the market. The company uses ‘flash sales’ model which is
appropriate for the business operations of the Temple & Webster. The
focus of the business model is to customer base and provides good
shopping experience to the customers (Smart Company, 2017).
References
Amalesh, S. (2011). Take-off of online marketing: casting the next generation strategies. Business Strategy Series.
Bennett, T. (2015). Temple & Webster set for ASX debut. Accessed on 4th July 2017 from https://internetretailing.com.au/temple-websters-ipo-approaches/
Bloomberg. (2017). Company Overview of Temple & Webster Pty Ltd. Accessed on 4th July 2017 from https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=271382891
Chroneer, D., Johansson, J. & Malmstrom, M. (2015). Business Model Management Typologies: Cognitive Mapping of Business Model Landscapes. IJBM. 10(3).
Demirkan, H. (2015). Special Section:
Enhancing E-Commerce Outcomes with IT Service Innovations: International
Journal Of Electronic Commerce. 19(3). 2-6.
Grecos, C., Dagiuklas, T., Fleury, M.
& Kanellopoulos, D. (2015). Special issue on multimedia networking
for electronic commerce systems. Electron Commer Res
Greenblat, E. (2016). Homewares retailer Temple & Webster in shake-up. Accessed on 4th
July 2017 from
https://www.theaustralian.com.au/business/companies/homewares-retailer-temple–webster-in-shakeup/news-story/5961058ed030b3ad5184488420794ded
Long, C. (2015). Which local firm has cornered homewers. Accessed on 4th July 2017 from https://www.smh.com.au/small-business/entrepreneur/which-local-firm-has-cornered-homewares-20150521-gh6epb.html
Low, C. (2016). Online homeware and furniture retailer Temple & Webster still losing $800,000 a month. Accessed on 4th July 2017 from https://www.smh.com.au/business/retail/temple–webster-still-losing-800000-a-month-20161025-gsa2d7.html
Redrup, Y. (2017). Temple & Webster turnaround has already begun: Coulter. Accessed on 4th July 2017 from https://www.afr.com/technology/temple–webster-turnaround-has-already-begun-coulter-20161215-gtbs7e
Smart Company. (2017). Temple & Webster. Accessed on 4th July 2017 from https://www.smartcompany.com.au/lists/smart50-awards-2015/temple-webster-2015/
Temple & Webster. (2017). Temple & Webster Group. Accessed on 4th July 2017 from https://www.templeandwebstergroup.com.au/Home/?page=history
Welcome to originalessaywriters.com, our friendly and experienced essay writers are available 24/7 to complete all your assignments. We offer high-quality academic essays written from scratch to guarantee top grades to all students. All our papers are 100% plagiarism-free and come with a plagiarism report, upon request
Tell Us “Write My Essay for Me” and Relax! You will get an original essay well before your submission deadline.
