Technology in Taxi Industry: Uber Case Study 

Technology in Taxi Industry: Uber Case Study 

Technological challenges in the taxi industryUber is a technology company that offers a free programme, or app, available on a mobile device for those wishing to request a ride. At its core, Uber seeks to match passengers to drivers. The platform is able to track a user’s GPS coordinates, even if the user does not know where they are, and within minutes an Uber driver will arrive. The user is able to track how long until the ride will pick them up and receives a text message confirming when the Uber driver is arriving. The driver is able to hit a button on their own app that says ‘Arriving now’ which sends the text message. No cash is exchanged when using Uber since signing up for an account requires providing credit card information. After the ride, Uber charges the user electronically and immediately emails them a receipt. There is a rating system so that passengers can rate their driver and vice versa (Dong et al, 2014).

According to Uber, the company ‘pushes the limits of the transportation industry to create a simple, more efficient, and more enjoyable car service experience. For drivers, Uber is a revenue stream, allowing professional drivers to make more money by turning downtime into profits.’ (Uber, 2016). Unlike the taxi industry, Uber does not employ or license its drivers, but rather views them as independent contractors. The unique experience provided by Uber has enabled rapid growth and international expansion centred on three main focal points: a commitment to on-demand service, an efficient supply of luxurious rides, and the easy accessibility of its smartphone application. (Excerpt).Questions 

Part A

1.Using stakeholder analysis, analyse the power and level of interest of the relevant stakeholders involved in running and regulating the London taxi business. Uber are often accused of ignoring employee rights and employee welfare. How might Uber management address their employees’ concerns? (25 marks)

2.Apply the quality gaps model to the Uber service. Which quality gaps do you see as most important (if any)? (25 marks)

3.Identify the factors which could be potentially damaging to Uber’s corporate reputation or brand. Using appropriate concepts, recommend how Uber can prevent these issues from developing into a crisis for the organisation. (25 marks)Part B: Block 3 mind map

Part B of this TMA will be marked out of 15 marks.

Create a mind map showing how the main themes and concepts from Block 3, ‘Long-term success’, relate to each other. Your mind map should bring together the main themes and concepts that explore how organisations build long-term success. Your mind map should be no more than 250 words.

Part C: Demonstrating your skills and knowledge development

Part C of this TMA will be marked out of 10 marks.

Attach one of your answers to one of the activities in Block 3 and write a short commentary in no more than 150 words explaining how it would demonstrate to an employer your improved skills and/or knowledge of business and management.

Note that your answer to the Block 3 activity does not count towards the word count for Part C, but your commentary on it does.

The post Technology in Taxi Industry: Uber Case Study  appeared first on Course Researchers.

Welcome to originalessaywriters.com, our friendly and experienced essay writers are available 24/7 to complete all your assignments. We offer high-quality academic essays written from scratch to guarantee top grades to all students. All our papers are 100% plagiarism-free and come with a plagiarism report, upon request

Tell Us “Write My Essay for Me” and Relax! You will get an original essay well before your submission deadline.