Now that you have identified characteristics of a tailoring strategy and user-centered design and have implemented them in our website, describe the strategies you used in this report. Write a 2-4 page paper, describing at least two targeting and three tailoring methods that you implemented on your website, why those methods are proven effective, and how they relate to your target audience. This is an individual assignment with each person writing their own report and submitting it here. The font should be 12-point, Times New Roman, and double-spaced text.
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This is an academic report to be written in the professional style of a research paper; therefore, it is not written like your website (e.g., reading level, images, bullets). Be sure to use APA style (Links to an external site.) to cite supporting literature. (Note: there is a Microsoft Word document at that link that you can download to start your paper. You don’t need an Abstract page, though. So, you can delete it before beginning.)
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A-level Requirements B-level Requirements C-level Requirements D-level Requirements F-level
Identi�cation of Audience 5.5 (10%) Introduces the website’s intended audience and details the relationship between the audience and the website topic.
4.4 (8%) Intends to introduce the audience, but the relationship between the audience and topic are unclear.
3.85 (7%) Reports the intended audience but not the relationship between audience and topic.
3.3 (6%) The report does not clearly designate an intended audience.
0 (0%) No mention of audience.
Targeting 8.25 (15%) The report clearly details and cites/references two or more speci�c targeting strategies used that would reach the intended audience in a way that is meaningful for the topic.
6.6 (12%) The report details and cites/references two or more speci�c targeting strategies used to reach the intended audience but the strategies don’t make sense for the audience.
5.78 (10.5%) The report details and cites/references one targeting strategy or the reports lists more than one strategy, but the others are not the most e�ective strategy for the intended audience.
4.95 (9%) The report identi�es one or more targeting strategies; however, the strategies are not related to the intended group. OR There is no citation/reference.
0 (0%) The report does not mention any strategies. OR Any plagiarism is detected.
Tailoring 13.75 (25%) The report clearly details three design and tailoring strategies used to create an e�ective message for the intended audience.
11 (20%) The report clearly details three design and tailoring strategies for the intended audience.
9.63 (17.5%) The report somewhat details two or more strategies for tailoring, design, and user experience but isn’t clear.
8.25 (15%) The report does not identify and cite/reference more than one strategies for tailoring, user experience, and web design.
0 (0%) The report does not mention any strategies. OR Any plagiarism is detected.
Description and Reasoning 16.5 (30%) The report provides su�cient rationale for why the targeting and tailoring strategies were chosen, the e�ectiveness of these strategies, and examples of how they were used on the site.
13.2 (24%) The report provides some rationale for how the targeting and tailoring strategies were used but not enough detail as to why they are e�ective for their intended audience.
11.55 (21%) The report provides some description for the strategies, but it is insu�cient.
9.9 (18%) The report provides little description as to the purpose and use of the targeting or tailoring strategies.
0 (0%) No attempt at description of or reasoning for use of particular strategies.
Grammar & Writing Style 5.5 (10%) The paper is at least 2 full pages, using Times New Roman 12-point double-spaced text and follows the major conventions of grammar, spelling, and punctuation leading to a clear and understandable expression of ideas. It is a pleasure to read.
4.4 (8%) The paper is at least 2 full pages, using Times New Roman 12-point double-spaced text. There are very few errors, and the report reads easily and clearly.
3.85 (7%) An occasional error may cause the reader a moment of confusion, and the text does not meet all font, length, and spacing requirements.
3.3 (6%) Errors or shortcomings in grammar, spelling, and diction lead to confusion of ideas or the paper does not meet font or length requirements, but it is at least 1 full page.
0 (0%) The report is shorter than 1 full page.
Citing and References 5.5 (10%) Strong adherence to APA style.
4.4 (8%) Good use of APA style.
3.85 (7%) Several errors in APA style.
3.3 (6%) Many errors in APA style.
0 (0%) No use of APA OR no citing or references.
Name: Tailoring Report Rubric Exit
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