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SWOT refers to the strengths, weaknesses, opportunities and threats analysis. Weaknesses refer to internal challenges and difficulties that are faced by a person. Opportunity describes factors that create room for profitability and growth. Threats describe changes in the external business environment that provide challenges to an individual. Personality strength analysis entails the discovery of individuals’ virtues or positive attributes. The interviewee’s five most significant strengths are: good communication skills, good listener, good organizational skills, and very good critical thinking skills and finally very strong will to succeed and highly disciplined. Confident communications skills especially when building relationships with potential new customers or strengthening ones with existing clients is one of his strengths. Through the interview, the interviewee was more than just a successful person in life but had the potential of becoming a future leader. As far as his significant strengths are concerned I know that he has very strong will to succeed in life. Well-built telephone and business communication skills is also accompanied by his traits. He has high critical thinking skills that can help him to succeed in any given working situation and this was revealed through the interview. He is a good listener thus made sure that he listened more to what another person is saying thus this can also help him to succeed when it comes to me dealing with very different people and situations.
Through SWOT analysis, one can be able to identify his strengths, weaknesses, opportunities and threats. For example humor that is appreciated by most people and implies that he can use this approach to capture peoples’ attention can be identified through SWOT analysis. Humor is essential in breaking social, cultural and gender barriers even in a work situation. With this approach employees might feel quite appreciated by their leaders if they can share humor. If he uses humor in his profession, many people will be attracted to him in order to listen to his humor. There is a likelihood of being promoted to senior positions since he can easily deal with stress management. Where relationships are concerned, humor makes one to attract more friends and hence the friendship may continue for a long time without personal grudges. This has been one of his strengths. He is also able to work proactively even within a challenging and stimulating environment. He has vital qualities such as patience and patience that helps to do any given job even without having any training in it. I feel this is his point of weakness as he is not experienced in the sales manager.
SWOT of our interviewee
Strengths
Work experience is also one of his strengths. Between 2005 and 2009, he had an opportunity top work with Cocoa Machinery and Supplies. He worked as a Sales Assistant primarily dealing directly with clients and supported the Company. Furthermore, between 2003 and 2055, he had an opportunity to act as Sales assistant in Furniture store and between 1999 and 2003, he was able to act as Telesales in a Kitchen suppliers. This has been supported by the fact that he holds a BA in Business Studies, London South Bank University, Diploma in Professional Sales, and Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management. Additionally, through the experience, we can be satisfied that he can successfully communicate the benefits and value of a company’s products or services to partners and potential customers. He has experience of business expansion through backed up knowledge in client meetings.
He also has very good communication skills both verbal and written which will help him to communicate with different people effectively. When Rafaela was bringing out the point on good communication skills, she did not forget to mention that he was a multilingual person who can speak more than three languages both internal and local. He also mentioned how he acquainted with advanced computer skills where he also mentioned good study skills as one of his significant skills pointing that he can easily learn new things within a very short period of time. The quality of their work due to the skills they had from their previous professions offered them a competitive advantage over the other private investigating companies.
Well-built decision making abilities, he has also account management and progressive business expansion experience. Furthermore, he is able to rapidly compile a thorough knowledge of the company’s products and services. He has a great ability to encourage and lead a winning team and an outstanding report writing skills. He is able to control the recruitment of new sales and retail staff and even the training and induction of new staffs. He is also relentlessly determined to outperform and lead other members of the team by example.
The Key competencies and skills like Demand planning, Competitor analysis, Public relations, Telesales, Brand marketing, Purchase & distribution, Product launch, Vendor management, Project management, Presentation skills, Negotiating, and Account retention all ad to his strengths. Through his work, he was awarded and exemplary employee of the month on the monthly company magazine of Cocoa Machinery and Supplies. His proficiency in Word, Excel, PowerPoint, Internet and Email makes it possible to apply computer skills in his work. He can also speak two international languages: French and Spanish.
This is one of his personal strength that he has positive attitude towards life. Whenever he meets new people he endeavors to know them and interact freely. From the interview, it was evident (through self touching questions) that he does hold personal grudges, and react positively to various challenges. This personality strength will in most cases be of advantage to him especially when he visits new places or interact with new people. The secret of being friendly is always to get the best out of people and he is bale t do this with ease. Another personal trait that he possesses is humor. He remains happy in most times and endeavors to make others happy too even in challenging situations. I also possess leadership skills and the ability to influence others to follow a common course. This attribute can be used positively to develop my professional life.
Opportunities
His ability to master new skills, and curiosity to learn, whether formally or informally can be considered as opportunity. He basically loves learning new things either in class or just on his own. He mostly loves learning information from magazines and newspapers. Willingness to learn is instrumental in development of one’s professional life. Most career promotions only happen after the concerned individuals probably enroll for further studies. Learning more, means addition of professional knowledge that is necessary for professional advancement. This can be considered as an opportunity. Eagerness to learn, as he has, also assists in developing personal endeavors such as relationships. Learning ensures that you understand the other person better and therefore know his likes and dislikes, hobbies, talents and the important occasions and a peaceful co-existence between employees and other members.
He is also persistence (industriousness). This is finishing what one starts without giving up in spite of challenges and obstacles that might be encountered in a course of action. Through his persistence, he will be to take pleasure in completing tasks and assignments. A person with persistence never gets distracted when in work and always feels satisfied upon the completion of a given task. This act demonstrated my perseverance and the ability to stick to a task until it is accomplished. Persistence is a personal strength that is very applicable in the development of one’s profession. Throughout life, we are bound to encounter numerous challenges that always block our success. With persistence, he can overcome all the challenges that come my way and never give up until my career objectives are achieved. He can use this strength in developing my personal endeavors. Relationships require understanding of one another as nobody is perfect.
Weaknesses and threats
One of the weaknesses that could be easy identified through the interview was that the interviewee was not well conversant with some basic management skills and facts. With this, he was unable to answer some very difficult questions and relate the workforce to the knowledge gained in the classroom. He also has only basic computer applications skills that will not enable him perform various complicated tasks. Furthermore, his BA in Business Studies, Diploma in Professional Sales, and Advanced Certificate in Sales Management cannot be enough in the modern business field.
Conclusion
Discovering one’s personal strengths is essential for the development of careers and social life. The strengths are measured as per the ability that an individual has in dealing with different life scenarios. How we handle challenges and successes is determined by our personal strengths. It should be everyone’s responsibility to ensure that their strengths are encouraged and practiced to ensure optimum benefits in the society. Some personal strength might be a weakness in a different scenario. It is therefore fundamental to apply our strengths appropriately and positively for maximum returns. This self discovery process has contributed in making me understand my personal strengths and how he can use them positively. An individual should work to promote all his strengths to help others in the society and work place. SWOT analysis has been of advantage in various conditions and situations. Few questions went unanswered but majority of them, he was able to give accurate and correct answers.
Through the SWOT analysis, though the interviewee had various weaknesses, the strengths and opportunities outweighed them. This therefore cannot prevent him from taking the position of assistant manager in any institution of his choice. His present qualifications, experiences match his current desire.
Recommendations for the interviewee
It is important to emphasize the qualities that go in line with successful strategic management especially among managers as this will be his line. These qualities need constant education and enlightenment in line with the changes that are perceived in the environment it is therefore important that the managers. My academic and professional achievements have been characterized by hard work and continuous effort. He has thrived to reach the finish line by preparing myself well in advance and equipping myself with the required skills and knowledge. Following that world’s dynamic nature, he should have a passion to move with the world in most fields. In as much as the world is moving very fast, I believe a little bit of running employed will definitely help him realize his long term dreams of becoming a manager. The interviewee, to cope with the ever changing environment should further his education in the management field. The will course will equip him with the life skills that are pertinent in any human being’s social life. Being enlightened is of great pertinence especially in reading and writing to make meaning of whatever handled in any piece of work.
I believe that he by all ways will be among the smartest people if he furthers his education. This will be propelled by his quest for excellence and his never dying eagerness to defy my ultimate frontier. In his previous education, these qualities have made it possible for him to realize self-transcendence. For one to start a successful venture, he or she must have the required skills education wise and also have the monetary skills plus be ready to deal with the ups and down of the business. Whether in his BA in Business Studies, London South Bank University, Diploma in Professional Sales, or Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management: all undertaken in the most recognized universities, have all been achieved from end to end through strong self-discipline and perseverance. I highly recommend he further this to PhD level to enhance his chances of acquiring better positions in the management.
I will also recommend that he take extra lessons in languages, Spanish and French to enhance his knowledge in the two languages. Up to now, and according to the interview results, his proficiency ion the two languages are not up to the market. This can thwart him from getting better and superior position in the management field. Extra course like CPA will also do him favor. Through these courses, he will be able to gain extra experience and learn new things that will enable him perform his tasks as manager effectively and professionally.
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