Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry.
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Get Help Now!Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability.
This assessment seeks to develop the critical thinking skills and abilities of students through the identificationof a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem.
Deliverables
Individual students are to submit their written report of no more than 1,500 words to the Turnitin drop box on Moodle by 23:59 on Sunday of Week
Important Instructions
This Assessment is individual and contributes 30% to the final mark for the course.
The word count limit is 1,500 words (plus or minus 10%), excluding Appendices, References and Quotations.
Times New Roman 12 point font and 1.5 line spacing. APA referencing as per 2018 ICMS Style Guide. Header to contain student names and identifier numbers only.
Footer to contain page number only. Plagiarism Declaration attached as first page inside the cover page.
Last page of the Originality Report attached as second page inside the cover page.
Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission.
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