Social Movement Analysis Paper

Social Movement Analysis Paper

To analyze the construction of a message presented in a currentsocial movement. The purpose of this assignment is to have you perform a visual rhetorical analysis. Pick a contemporary socio-political issue or movement (#metoo, #timesup, Black Lives Matter, March For Our Lives, Water is Life, etc.) and perform a visual rhetoric analysis of a flyer or a social media post. Visual rhetoric is a form of communication that uses images to create meaning and construct an argument. This theoretical framework describes how visual images communicate.

For this assignment you will be evaluated on your writing skills, your attention to persuasive appeals, and your use of evidence. For this assignment you will be required to watch ONEimage or video and analyze the persuasive message. You will need to clearly articulate the cultural messages employed, provide an explanation of the target audience, and identify any possible logical fallacies required to “buy into” the message(s) of the image or video. Social Movement Analysis Paper

Ultimately, the GOAL of this assignment is for you to analyze the language and images of a social movement in order to understand how these elements are used to put forth an implicit argument. Steps to creating this paper: Select your social movement image: you can search the internet for this. The image can be from Instagram, twitter, Facebook, google, CNN, FOX, MSNBC etc. While you are watching/viewing your chosen image or video consider the following questions:

a) What is the image explicitly advocating? Implicitly advocating?

b) Is there a specific setting, location, or time utilized?

c) Are there slogans, mascots, or recognizable people in the image? What effect do they have?

d) Is the image part of an overall / larger campaign?

e) Who is the intended audience (this should be VERY specific)?

f) What rhetorical appeals (ethos, pathos, and logos) are present?

g) Are logical fallacies present? Which ones? Are they convincing despite themselves?

h) Would the image work in another form of media?

i) Would the image have the same affect in another country/culture?

These questions above should act solely as a reference point for you because if you answer these questions in your paper as they appear it would lead to a chaotic essay. For your final paper please focus on the claims, evidence, cultural message(s), rhetorical appeals, and fallacies in your analysis of this commercial and its overall argument. 3. Pre-write:Do a 5-minute pre-write on your advertisement. This is meant to help you brainstorm the persuasive argument you think this commercial is making. Again, focus on the claims, evidence, cultural message(s), rhetorical appeals, and fallacies in your analysis of this commercial and its overall argument. Social Movement Analysis Paper

Develop a Clear Thesis Statement: This is perhaps the most critical step in the writing process. You must ask yourself “What is my purpose for writing this essay?” Remember, a thesis statement should include a claim about the rhetorical effectiveness of your chosen image. It is NOT about whether or not you ultimately “like” or “dislike” the commercial, as this is largely irrelevant. Develop an introduction with a Clear Thesis Statement: The introduction should start with an attention getter or hook. This should be cited, meaning that it should be a quote, fact, statistic or definition. You should cite it with a signal phrase (According to….) and in-text in a parenthetical citation. Second, the introduction should include a clear thesis statement. This is perhaps the most critical step in the writing process (if needed review the handout “Strong vs. Weak Thesis Statements).

You must ask yourself “What is my purpose for writing this essay?” Remember, a thesis statement should include a claim about the cultural message the image is making and should appear in your introduction. Body paragraphs: the body of your essay should be devoted to supporting evidence for your thesis statement. Social Movement Analysis Paper

You should have separate paragraphs devoted to: (1): Describing the commercial including the history of the commercial and the company (This should be CITED) (2): 1-3 Paragraphs analyzing the rhetorical appeals (claim, evidence, and fallacies) (3): 1-3 paragraphs analyzing the target audience based on the implicit values in the image. Remember, a target audience should be VERY specific, not just “people who want justice.” The implicit messages are usually based on the shared values of the target audience. (4): 1-3 paragraphs analyzing the critical cultural elements including the goals, the methods, the values, and the effectiveness. For each point you want to make in your analysis you must give examples to support your claim. Using examples to support your claims will help your readerunderstand why you are making the claims you are making.

Additionally,Use at least TWO outside credible sources to help back up your analysis in this paper. Please cite these sources properly in your paper – use APA format. Note: you cannot use Wikipedia as a source!! Critically think about why Wikipedia is not a credible source to use for an academic paper. ***Don’t forget to cite EVERYTHING in-text and in a reference page following APA style State your Conclusion: The purpose of your conclusion is to clearly, but briefly reiterate what you wanted to accomplish in your essay. In other words, it should reflect (mirror) your thesis. Note: it should not simply be a restatement of your thesis. It is designed to have the reader (re)contemplate on the thesis, in light of the evidence you provided in the body of your paper. Format your paper following APA style (double spaced, 12 pt Times New Roman Font, 1 inch margins). Note the word count at the end, after the works cited/ references. Submit your paper in MS Word form or PDF

Social Movement Analysis Paper

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