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Social Media Management and Rationale Report
Module Learning Outcomes covered in this assignment
- To gain an understanding of the theories and concepts underlying the use of social media platforms in marketing.
- To display a proficiency to set up and manage a range of contemporary social media platforms.
Assignment Task
You have been hired by the organisers of Kebabingham as a Social Media Marketing Consultant to set up and maintain (for 4 weeks) 2 social media platforms to support the specific social media marketing aims of next year’s festival (February 2020). This must be supported by a “Rationale Report” explaining and justifying the reasons for the content ideas & maintenance of the social media platforms, including a content calendar.
Task Guidance
You are required to:
- Set up social media platforms, (minimum of 2), i.e. Twitter, Facebook, Instagram.
- Populate the platform for a period of 4 weeks with relevant content, the platforms must be managed on a weekly basis. It is your decision as to how often you post, but you must justify your choice in the report.
- Produce a 1,500 word report, clearly justifying the ideas for the content including a ‘Content Calendar’ that charts the content posted.
REPORT
- Introduction – set out clearly what the report will discuss.
- Discuss the reasons for implementing the type of:
- Social media channels chosen and implemented
- Content ideas chosen
- Discuss how you plan to manage the pages and include a ‘Content Calendar’ that charts the content posted
- Discuss how the content you post will be effective in attracting visitors to the event
- Analytics – are there any patterns identified in your engagement? What can you do with this information?
- Conclusion – appropriate conclusion to sum up the report.
Place the links to your social media channels on the front cover of your report. Please ensure that the links work before submitting. Social Media Management and Rationale Report
The post Social Media Management and Rationale Report appeared first on DoMyClassWork.
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