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Sigma Wireless Technologies is a company which is focused with supplying of solutions into the vast telecommunications industry. Initially, Sigma Wireless concerned itself with specification, development, manufacturing as well as the delivery of antenna products. However, due to the advancements in its field, it was forced to expand and comprehensively deal with complete subsystem solutions for particular applications. In addition, while engaging in this task it uses its own and other corporation’s products in order to come up with the final solution. Their overall success has been pegged on the expertise they disseminate to their clients and in efficient way.
Owing to the growth in the mobile communications industry which has seen the subsisting cellular services from relying on voice only and moving to a voice as well as data communication service. The next frontier would be conquering the world and making it a global village, this would be done through the internet. Sigma Wireless Technology being an antenna manufacturing company is in a prime position since besides being globally recognised for its exemplary work. These changes will inadvertently require different sizes of antennas to serve their purpose; this will be different from the conventional norm. The main players in the telecommunications industry are in the hunt for future suppliers and Sigma Wireless is right at the centre of it all.
Sigma Wireless believes that churning of top notch quality products is in itself sufficient in the guaranteeing the success. This is in tandem with OEM’s as well as network operators are busy searching to reduce suppliers on one hand and the requirement of higher levels of support on the other hand. Sigma Wireless LTD recognises that in order to attain key supplier status global support and manufacturing capacity are essential components. Moreover, flexibility and customisation are two pivotal factors for the operators when a different network strategy needs to be deployed.
As of now, Sigma Wireless Technology LTD does not have a brand which is globally recognised. However, the management of the company is well aware of this aspect. It has captured its desire to be a world class designer, producer and marketer of novel antenna and antenna-related products in its mission statement. The vision statement buttresses the mission statement which states their will to double their business after every two years. Therefore, there is a need to align their internal capabilities as a telecommunication company in order to guarantee sufficient business capacity.
There first step was to initiate the ‘Change to Complete’ project. A consulting firm was hired, worked tirelessly for nine months and overhauled the entire engineering and manufacturing processes. All the staff of Sigma Wireless Technology LTD had to undergo cross training as well as the development of a workforce which is multi-skilled. Enterprise Resource Planning was their next step, this was pertinent since they needs to inculcate pivotal business processes which would build on the success of the ‘Change to Complete’ project.
In as much as the ‘Change to Complete’ project and the ERP process were integral, Sigma Wireless had to focus more on the eBusiness project which was essential if the company was to realise their strategic objective. The eBusiness project would enable Sigma Wireless Technology LTD to move up the value chain and into the solution offering business. This entailed offering engineering expertise at a much higher level than they were offering. They were tasked with identifying the problems affecting their clientele, seek for the tailor made solution, pick it and then deliver it.
The business model based on customer intimacy had been tried successfully on several assignments. The success of this business model was hinged on the liaison with the engineers concerned in order to come up with perfect solutions. Owing to the significant improvements that were occasioned by the ‘Change to Complete’ project, Sigma Wireless Technology had begun to double their manufacturing capacity within a very short timeframe without increasing their overheads. Obtaining a tenfold increase in its customer base was the major challenge Sigma Wireless Technology LTD faced, and at the same time to experience a tenfold increase in sales and marketing on one hand and R&D costs on the other.
The initial plan employed by the management of Sigma Wireless was to work closely the efforts of the sales team with those of the engineers. However, this proved inefficient on two fronts; the knowledge which was created in the discussions was not being evidently captured for reuse in the organization. Secondly, it was quite difficult for the engineers to concentrate on their design jobs. This problem was remedied by placing an effective knowledge gathering as well as management system. This was the fundamental objective of the eBusiness project.
As earlier stated, in order to get a foothold in the global communications field, the internet was the proper tool for the job. Sigma Wireless Technology invested in a website which would sell them to the global audience and potential clientele. They would use this avenue to declare their new strategies which were solution oriented and centred. In addition, their customers would have access to relevant information on products and other amenities.
The management of Sigma Wireless Technology LTD required their marketers nad engineers to work on two concepts so that the website could be a success. The engineers were to come up with a sample solution as well as developing a qualification and testing process which had the propensity to be reused over and over again for purposes of future solutions. The marketing department were supposed to come up with a presentation which was focused on the customer’s needs. In addition, the approach was to sell Sigma Wireless Technology LTD as a brand since their capabilities would be displayed. More so, the website created would be used as a channel to present the benefits for the customer and initiate some sort of feedback in the advent of any requisite changes.
In the alternative, Sigma Wireless Technology LTD could use other platforms if they desire to be recognised and attract more clients. They would get involved in community projects; for instance they could sponsor a football tournament for the youth or even visit various institutions and inform students of the need to take science and technology more seriously since it is that which is required to take the world to the next level. However, Sigma Wireless Technology could sponsor an expo for innovations in the telecommunications industry. This would be an act of selflessness and the desire to see the world become a better place with the help of technological advancements. This would act as a strategic plan for achievement of Sigma Wirelesses’ goals in as far as global recognition and customer attraction is concerned.
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