Create and describe a restaurant concept that you would be interested in developing.Explain how your concept embodies the qualities of a successful concept.
Create a profile of your target market.
Include demographics, lifestyle characteristics, and behavioural characteristics.
How will your concept appeal to your target market?
Choose a name for your restaurant.Explain the rational for your name.How does it support your restaurant concept?
Describe the category of restaurant you have chosen and why.How does this type of restaurant support your overall restaurant concept?
Write a mission statement for your restaurant.Explain why this is an effective mission statement.
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