Subject: Business / General Business
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Terms of Reference for a Company Analysis to Demonstrate Your Understanding of Introduction:
The purpose of this next project is to enable you to apply the concepts in this course to a
company within an industry operating globally that is of professional interest to you.
To assist you in identifying the subject for this research assignment, reflect on your
background education and interests and your career interests. Projects engineer and job in
oil company that interests you and for which you believe you are qualified.
This research paper will enable you to gain a deeper understanding of the challenges and
opportunities facing this company. You will then be able to understand better the role you
can play to contribute to the success of the company. Report Format:
The report should follow the following format:
Table of Contents
Purpose of the Report
Content of Report
Appendix:
Bibliography APA STYLE Report Considerations:
-In English to a Canadian reader
-all currency to be expressed in Canadian dollars
-a professional, well-written 9-page report
CONTENTS
following APA standards. PLUS THE FIRST PAGE AND TAPLE OF -at least five research citations and a bibliography of at least SEVEN articles. Action Required: 1. Choose an industry and a company within the industry (OIL AND GAS INDUSTRY)
(Suncor Energy) that is of professional interest to you. You will take on the role of
a business analyst working in the headquarters of the company. You have
been tasked with identifying the threats and opportunities facing this
company. Report Format Part
1. Introduction/Purpose of report
2. Industry Analysis from a global perspective. Porter’s Five Forces Analysis of
the industry.
3. Rationale for company you have chosen to analyze. Application of Porter’s
Five Forces Analysis from the perspective of this company.
4.
-product diversification
-geographic diversification
-history and potential for mergers and acquisitions
-history and potential for restructuring
5.
-multinational strategies and structures
-four strategic choices
-four organizational structures: international division, geographic area
structure, global product division, global matrix
-worldwide learning, innovation, and knowledge management
6.
-governing the corporation around the world
-type of ownership within companies of interest
7.
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