1. Determine the optimal size of the shopping center based on existing estimates of the demand for retail space.
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Get Help Now!2. Determine the most Magna should be willing to pay to lease the land for the expected life of the project.
3. Calculate the profit under each possible demand curve with the optimum size of the shopping center.
4. Determine if it is worth hiring a local consultant, David Smith, to do some additional Market Research
that would provide a better estimate of the demand for retail space.
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