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The product positioning strategy based on a product trait or characteristic is which type of positioning approach? Get Operations Management homework help today
| Use or application | ||
| Product attributes | ||
| Price-quality relationship | ||
| Competitors |
Traditional media channels include each of the following except:
| Internet | ||
| television | ||
| outdoor | ||
| radio |
Discovering the major selling idea for a good or service is part of which component of communications research?
| Product-specific research | ||
| Consumer-oriented research | ||
| Quantitative research | ||
| Target-market research |
The product positioning strategy based on value or prestige is the ________ positioning approach.
| use or application | ||
| competitors | ||
| price-quality relationship | ||
| product attributes |
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