Goldilocks Wraps management team is now asking your team to perform a positioning analysis to prepare a positioning map for its Goldilocks Wraps product that is supported by a comprehensive competitor analysis. You will be required to use primary market research and/or secondary research from legitimate marketing information sources to complete your work and address all the product positioning concerns expressed by Goldilocks Wraps management team. Once your positioning analysis has been completed, Goldilocks Wraps would like you to provide the unique selling points of differentiation to be used in marketing Goldilocks Wraps plus identify a positioning statement to be used in all future advertisements. (You are expected to apply all positioning tools covered in class). Your analysis should capture any differences between buyer profiles.
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