You will need to prepare report for Turkish Airlines company which: • outlines Ethical & Corporate Social Responsibility issues for the company is likely to encounter when doing business between the two countries; • recommends the most appropriate entry mode, corporate and business level strategy and human resource approach; and • provides recommendations for motivating and leading cross cultural staff. | |||
Instruction: |
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1. Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).(Not included in the words limit) |
CRITERION | |
1 – Executive Summary (10 marks) | Provided a concise yet comprehensive summary of the findings of the report. Findings for all important factors were provided in the summary. Discussion of implication demonstrates strong understanding of macro environmental risks and opportunities. |
2 – Macro, analysis & discussion of implications (Economics, political, legal, socio-cultural sections) (40 marks) | The economic, political, legal, and socio-cultural section presented relevant data and drew clear and concise connections to key concepts/theory. Discussion of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic , current and relevant data sources (eg CIA, Austrade, WTO, Economist, Transparency International and beyond) |
3 – Overall knowledge and application of cultural frameworks (15 marks) | Demonstrates excellent research into the chosen culture. Effectively synthesizes information to identify important elements. Provides and insightful analysis into deeper aspects such as values, attitudes and communication styles using theoretical frameworks. Draws connections with wider macro-environmental elements and discusses implications for management of chosen firm demonstrating strong insight and analysis . |
4 –Structure, organisation, presentation and grammar (10 marks) | Organisation and presentation was of an excellent standard. Presentation follows guidelines. Fluent writing style. Grammar and spelling accurate. |
5 Research and referencing (15 marks) | Excellent referencing with majority of citations correctly adhering to APA6 method. Comprehensive reference list. Wide variety of authentic and appropriate sources used in appropriate context. |
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