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Include the following in your demand management plan:Assess the impact of advertising on product demand.If using Wild Dog Coffee Company, the following basic assumptions will help you prepare a demand forecast:The other owners of Wild Dog Coffee Company handle the business’ marketing and sales functions, and they believe that advertising expenditures impact the sale of coffee beverages. They want you to confirm whether or not their advertising dollars are driving sales. Here is what was agreed upon by all the owners:
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