Please carefully read the “Wiikano Orchards” case study available (This is attached in other file ). This is a broad based case study which touches on much of the content for this module. Specifically, after doing this case you should be able to:

Please carefully read the “Wiikano Orchards” case study available (This is attached in other file ). This is a broad based case study which touches on much of the content for this module. Specifically, after doing this case you should be able to:

The case study is about a brand of Apple Juice which operate in a very commoditize industry and the industry bug also by number of external factors in particular findings consumer demand, cheaper import from overseas. This case probably covers : External environment and how that impact in Volcano, it looks at consumer behaviour and reports on how consumer behaviour differs among consumers, it reports also market research that Volcano conducted, it reports on the different segment of the market that exist and the currently targeting, how they positioned in the minds of customers, what their brands mean to people and various aspect that marketing like pricing and integrated marketing communication

The task is to tell DENA what she needs to do

•  Appreciate the challenge of building brand differentiation in a relatively undifferentiated product category.
•  Understand the influence of industry and market conditions on marketing strategy.
•  Demonstrate the challenges of managing and marketing products in a high variable-cost context.
•  Demonstrate the importance of consumer and channel member behaviours on product, branding and promotion decisions.

After reading the case please help Dena Yazzie decide what to do. Specifically, should Dena Yazzie (1) accept the proposal as is, (2) accept the proposal with modifications, (3) reject the proposal to focus on cost reductions and/or improved harvests, or (4) do nothing? Carefully justify your decision using relevant tools and concepts from the module. You may also wish to discuss the pros and cons of the options above when providing your analysis.

The maximum word limit for the report is 3000 words (10% tolerance), excluding references and appendices. Please write the assignment as a management report with different sections, an executive summary and a table of contents. Where material is sourced (journals, websites) please ensure appropriate referencing is undertaken. The marking criteria is based on the generic marking criteria in your programme handbook.

 

situational analysis

 

Marketing criteria

---

 

The post Please carefully read the “Wiikano Orchards” case study available (This is attached in other file ). This is a broad based case study which touches on much of the content for this module. Specifically, after doing this case you should be able to: appeared first on Ink Essays.

Welcome to originalessaywriters.com, our friendly and experienced essay writers are available 24/7 to complete all your assignments. We offer high-quality academic essays written from scratch to guarantee top grades to all students. All our papers are 100% plagiarism-free and come with a plagiarism report, upon request

Tell Us “Write My Essay for Me” and Relax! You will get an original essay well before your submission deadline.