Writing Style: First person (you are writing this marketing plan as though you will be presenting it to management in the organization)
Font: Calibri, Arial, or Times New Roman; 12-point font size
Margins: 1 inch left/right and top/bottom margins
Spacing
Single space the body of the report
Double Space (1 blank) between paragraphs
Triple Space (2 blank) between major headings and the first line of a new section
Headings
Major Headings: Bolded, underlined 14pt type and left justified
Secondary Headings: Bolded, underlined 12 pt type and left justified
A minimum of three lines of copy at the bottom and top of pages
Pagination
Upper or lower right hand corner or center bottom, including landscaped pages
Include page numbers of all appendices pages
APA style citations
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