Imagine you are consulting with a manager of a business
that sells cleaning
supplies to nursing homes. Your client wants to develop a
marketing plan but has
a small budget for marketing his business. How would you
show your client the
benefits of a marketing plan? If your client does not agree
with your marketing
strategy for his business, explain how you would respond
and what approach you
would use to convince the client the marketing plan can be
successful. You must
use the text and at least one additional scholarly
source.
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Response:
Respond to at least two of your peers and
provide
recommendations to extend their thinking. Challenge your
peers by asking a
question that may cause them to reevaluate their
explanation of the marketing
plan. Assume the role of the client for at least one of
your peers’ posts and
present questions, as well as reasons the client may not
accept the marketing
plan based on what you have learned.
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