Review the source below concerning diversification and vertical integration. Then do some research on Samsung and Apple concerning their diversification and vertical integration strategies. Write a three-page paper answering the following questions. Make sure to cite both the source below as well as articles on Samsung and Apple:
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- To what extent does Apple engage in related diversification? To what extent do they engage in unrelated diversification?
- To what extent does Samsung engage in related diversification? To what extent do they engage in unrelated diversification?
- To what extent does Apple engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
- To what extent does Samsung engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
- Overall what major differences or similarities do you find between Samsung and Apple’s diversification and vertical integration strategies?
Must use and cite the following source plus two additional sources/articles for this paper:
Ketchon, D. & Short, J. (2012). Chapter 8: Selecting corporate-level strategies. Strategic Management: Evaluation and Execution. Flat World Education. https://saylordotorg.github.io/text_mastering-strategic-management/s12-selecting-corporate-level-stra.html
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