MKT2013: Digital Marketing and Branding

MKT2013: Digital Marketing and Branding

Weighting: 30%

In this assignment we ask you to imagine you are the Brand Manager for the enterprise you selected in Assignment 2.

This assignment builds on from the first and second assignments.

Assignment task

As the Brand Manager you have been commissioned by the Chief Marketing Officer (CMO) to develop a visual communication artefact that provides the CMO information and a rationale on the best ways to use digital analytics to co-create value for the brand now and into the future.

Target audience for your visual communications artefact:

• CMO

Message for your visual communications artefact:

• Information and a rationale on the best ways to use digital analytics to co-create value for the brand now and into the future
• The digital analytics target market to co-create value with the enterprise is the NEW target market that you selected for the enterprise in Assignment 2.

References

• All visual artefacts should have a corresponding reference list either embedded in the artefact or separately provided in a Word document. All references should follow the Harvard AGPS guidelines https://www.usq.edu.au/library/referencing/harvard-agps-referencing-guide

A visual communications artefact maybe:

• A video (5mins +/- 10%)
• An infographic (+ two pages of notes providing the rationale)
• A PowerPoint slide with audio (10 slides +/- 10%)
• A game (+ two pages of notes providing the rationale)

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