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MBC is a media corporation that endeavors in providing media contents to the people of the Middle-East and other regions of the planet. The company management opted to have its starting point in London as it was a place where technology and expertise were easily available. Over the years, the corporation has transformed from employing analog to digital as one way of being in-line with changing technology.
The management strategic planning has made to corporation rise to the ladder and has become one of the most leading media broadcasting company in the Middle East and Asia in particular. Innovativeness, creativity, and dynamic transformation have permitted the company come up with products that alluring to the clients. The incorporation of western products such as deal or no deal, the millionaire has made the company even liked by many people both locally and internationally.
The shift to the Middle-East made it even more prosperous in that it was near to a large customer base. People in the Middle-East being middle-income earners have the choice of spending on entertainment. Its growth is coupled with the economy of the Middle-East Nations owing to oil as a source of GDP growth.
2.0 MBC Curving the Niche to Stay on Top in the Market
MBC is an organization that has created a niche in the market especially in the media industry. Since its start, it has struggled to be at the top in business and has endeavored to spread all over the globe. In order to continue remaining ate the top and competing favorably with major players in the market, MBC must strive to carry out the measures elucidated.
2.1 Creativity and innovativeness
It is a concept of raising an idea from a vacuum to the free space. It emanates from the top management by allowing freedom of expression from all levels of employees. When there is freedom of expression amongst the employees, ideas can easily be gathered because people have ideas that need to be tapped and made useful for the organization. Once the idea gets conceived, it must be tested for viability, and a prototype developed. The prototype must go for a trail in the market so as to establish its potential in business due to customers’ perception. Once it is done, a full and complete production of the product conceived begins. It is through this concept that MBC is going to create unique products and thus permitting them retain its customer base and remain at the top in the media industry (Amit, Zott, & Pearson, 2012).
2.2 Embracing Technology
The world is turning very fast in relation to technology and businesses must be on heels in coping with the changes that are not unprecedented. MBC has strived maintain its relevance as far as technology is concerned, and that is why it changed immediately to digital from analogue. Media contents get dynamic every instance of time. MBC must have people on board who are going to strive and adapt any emergent technology. It is to correspond to what the clients are as well adapting to in the media industry. It encompasses the way in which the products get created to suit customers’ requirements (Bharadwaj et al., 2013).
2.3 R&D Concept
MBC must set aside finances for use in research and development. Research allows the company establishes the need of a client by reading the market. It uses the outcome to lay strategies based on the recommendations to keep its customer base. Also, information on the strengths of the competitors is established, their weaknesses and to put in place strategies of counteracting strengths and capitalizing on the weakness. Additionally, R&D concept permits the organization measure its attainments and failures and come up with ways of making more achievements and reducing on failures.
3.0 Creativity and Structure Balancing for MBC
In order to come up with an equilibrium in creativity and the structure in the organization, MBC has to create a conducive environment that is going to gather all levels of employees equally irrespective of the position. Means of exchanging ideas as well as information must be effective and limitless. It permits fast transfer of information and allow quick decision making. When the structure in an organization is such that it has freedom of expression, employees get to exchange views and ideas freely. In the long run, creativity gets to be enhanced since ideas bring about creativity. In doing it, care has to be brought on board so that not too much freedom get permitted. It spoils the discharge of tasks and makes employees lazy. Furthermore, a rewarding system allows gets to motivate employees realize set objectives. MBC has to embrace the structure of rewarding employees who prove to be creative. It is a system of acknowledging creativity and to motivate the workforce to continue as well as the rest of the employees to follow the same line. In is established that motivated workforce get to work to their best. They do not restrict all their efforts but let all realized to full potential. It is a bonus to the establishment as it is going to get best products as well as performance (Bahrami, Arabzad, & Ghorbani, 2012).
Additionally, training that is progressive is essential, so that creativity get entrenched amongst the employees. MBC must strive to create a balance in the structure of the organization; training has to be a component in letting employees creative. Education permits employees to look at the wider perspective of doing work and come up with new facts and ideas for the company. Specialization in work allows employees perform to the best, and the skills require constant sharpening especially in the media business where products get dynamic with time (Quattrone et al., 2013).
4.0 Creating Revenue Streams
The essential tool the MBC have to employ in order to increase revenue streams is by inbound marketing. It enables the corporation target on what that client requires. Client’s requirements can be best established through market research that unveils the need of the clients, and those that they do not require. Starting from this assessment, inbound marketing will now target a product that is favorable amongst customers (Bertini, & Gourville, 2012).
The corporation is pursuing the best products in the market with a top notch quality. The company endeavor to position on quality boosted trust and self-assurance in the market. This has is going to position the company in a lime-light where clients still go for the products despite prices. On top of this, there are few variants in every category of products and thereby limiting the number of selection the client has to make form and hence making it easy for clients to making fast decision to purchase. Therefore, the corporation must strive to increase variances in product (Jenkins, Ford, & Green, 2013).
The company must employ both behavioral and demographic segmentation. The behavioral segmentation is going to split population into categories based on behavior with or behaves toward an a media product. In the model of segmentation, a customer purchases a product according to the benefit they will obtain from the product. The company’s product variances facilitate the capturing of all clients based on lifestyle and test. The demographic segmentation categorizes clients based on age brackets. In the company strategies, the targeted segment is a large middle age person. It is a group that is well versed with the changing technology, and the company must endeavor to make everything possible so that all the technological needs get obtained in one product wherever required (Quattrone et al., 2013).
5.0 Branding
The brand name of MBC is regarded well in the midst of good number customers in the Middle East and the rest parts of the planet. The company as well takes pleasure in a high concentration of brand familiarity and brand identification for the merchandise all through the markets in which it control. MBC pulls the brand name to make a distinction of the goods presenting and steer transactions, and that is why it has produced different products where every product has a brand logo, name and color. The establishment’s robust brand assist it make barricade to entrance inside the market, and as well allow it control a premium set price for its goods such as MBC MAK, MBC Persia, MBC3, MBC4, and MBC Action, providing it an aggressive edge over local and also as other worldwide contestants such as LBC, Rotana and Abu Dhabi Media Company (Douglas, & Craig, 2013).
In order for the company to push further and deeper into the media business locally and internationally, the varied number of brand already available need to be repackaged and has to encompass a lifestyle that inspires the clients and give them hope . The brand has to have some influence on the mind of the client so as to be in-tandem with the lifestyle, It is through this that the brands will not easily wane in the minds of people but rather give them the urge to continue staying (Hammond, 2011).
Also, the company must endeavor to carry on with innovativeness of its products brands. There has to be a perfect-timing with an execution that is flawless. It is via this that the demand for the client can be easily realized by constant monitoring of client’s needs based on the changing lifestyles (Douglas, & Craig, 2013).
References
Amit, R., Zott, C., & Pearson, A. (2012). Creating value through business model innovation. MIT
Sloan Management Review, 53.
Bertini, M., & Gourville, J. T. (2012). Pricing to create shared value. Harvard Business
Review, 90(6), 96-104.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business
strategy: toward a next generation of insights. MIS Quarterly,37(2), 471-482.
Bahrami, M., Arabzad, S. M., & Ghorbani, M. (2012). Innovation in market management by
utilizing business intelligence: Introducing proposed framework. Procedia-Social and Behavioral Sciences, 41, 160-167.
Douglas, S. P., & Craig, C. S. (2013). Dynamics of international brand architecture: Overview
and directions for future research. DYNAMICS, 21.
Hammond, J. (2011). Branding your business: promote your business, attract customers and
build your brand through the power of emotion. Kogan Page Publishers.
Honig, B. (2014). Discovering Creativity in Necessity: Organizational Ingenuity under
Institutional Constraints. Sage.
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a
networked culture. NYU Press.
Quattrone, P., Thrift, N., Puyou, F. R., & Mclean, C. (Eds.). (2013). Imagining organizations:
Performative imagery in business and beyond (Vol. 14). Routledge.
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