Micro Bike is a motor scooter/bike company based in Buckhead, Georgia. The company makes foldable “green” motor scooters for inner city use. While sales have been rising in the US, the market size and population density is significantly lower than what exists in Asia. Mark and Jessica Lapin are the owners of Micro Bike. They have been studying growth trends for the industry because of an increase in online orders. Currently, the business has gross sales of $3.2 million. Sales projections for 2017 are $4.9 million. The owner’s th

Read the following case scenario

Company Facts Revisited:

Micro Bike is a motor scooter/bike company based in Buckhead, Georgia. The company makes foldable “green” motor scooters for inner city use. While sales have been rising in the US, the market size and population density is significantly lower than what exists in Asia. Mark and Jessica Lapin are the owners of Micro Bike. They have been studying growth trends for the industry because of an increase in online orders. Currently, the business has gross sales of $3.2 million. Sales projections for 2017 are $4.9 million. The owner’s think that sales may exceed the projections as online orders have doubled in the past three months. Micro Bike’s e-commerce sales are comprises of about 45% of total sales and continue to grow.

New Facts:

After looking at the results of the country study , Mark and Jessica Lapin have decided to begin exporting to Tokyo, Japan.

Sarah Profit is the Branch Manager of Micro Bike’s owner operated dealership in Detroit, Michigan. Sarah has experience in marketing in the Scooter industry. Sarah’s experience in Detroit means she understands that scooters must compete not only with other scooter companies but also with small eco-friendly cars. The Lapins are sure her exposure in competing with industry competitors as well as an exceptional car market for customers will make her a good choice for helping to select location, personnel, and develop a market plan for the new owner operated dealership of Micro Bike, Japan.

To prepare for this, Sarah is trying to learn Japanese. However, knowing how important culture is in dealing with foreign markets Sarah realizes that may not be enough. She knows very little about the country, culture and business market of the country of Tokyo. Sarah needs to research all this information to feel prepared.

Instructions

Sarah enlists your help by asking you to create a list of sources with a summary of each source that she may peruse to gain cultural knowledge that will help her in dealing with managing the Japanese Branch.

• Complete the table below by placing the selected resources under the appropriate headings listed. Each heading must be addresses with at least two sources.
  • In identifying resources, you may include movies, videos, historical novels, journals, State Department sources and course materials. However, resources must relate to the headings listed in the table below.
  • Provide the APA reference followed by a summary of the resource. For example:

Howard, R. (Executive Producer), & Howard, R. (Director). (1986). Gung Ho [Motion picture]. Retrieved fromhttps://fmovies.is/film/gung-ho.156m

The movie, Gung Ho illustrates the difference between the business culture of America and the business culture of Japan. The Japanese culture values honor, teamwork, and that a company takes preference over the individual. Although the American culture values individuality, family takes preference over business and a job. Rules and policies can be broken or challenged without penalty. On the other hand, Japanese leaders lead by example through behavior. The expectation is complete compliance to company rules and policies as depicted in the morning exercise routine…

• • You must use at least six (4) resources from the course and 8-10 outside resources. Resources must be a mix of media, books, movies, articles, podcasts etc.
  • After identifying the resources from the list and writing the summary, you will provide a separate narrative (1-2 pages) explaining the reasoning behind the selection of the resources. It should include a discussion of how the choices you have made will give Sarah a complete education on the business culture of Japan.

Use APA throughout the entire project. Proper formatting is important because Sarah will need to access the sources easily. The weight of APA is significant for this project. Research skills are also important so it is important to choose relevant and value-added material for Sarah to evaluate. Such resource will be those that will provide Sarah the skills and information to operate in a competent manner in her new job

Topics include:

Workplace Behavior Relationships	Social Manners
Pop Culture (Art, Entertainment, Fashion, TV shows etc.)	Social Class Structure
Gender Equality	Religion (s)
Traditions	Holidays
Age	Cost of Living and Salaries
Important Events in History	Family Structure
Living Modes (Homes, Scooter preferences, Cars, Furnishings)	Business Ownerships
Social Mobility	Status Symbols
CQ	Infrastructure

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