MGT201 Assignment 1

Instructions:

• The Assignment
  must be submitted on Blackboard (WORD format only) via an allocated
  folder.
• Assignments
  submitted through email will not be accepted.
• Students are
  advised to make their work clear and well presented, marks may be reduced for
  poor presentation. This includes filling your information on the cover page.
• Students must
  mention the question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid
  plagiarism; the work should be in your own words, copying from students or
  other resources without proper referencing will result in ZERO marks. No
  exceptions.
• All answered must
  be typed using Times New Roman (size 12, double-spaced) font. No
  pictures containing text will be accepted and will be considered plagiarism).
• Submissions without
  this cover page will NOT be accepted.

Assignment Question(s):                                                    

Weightage:   05 marks

Learning Outcomes:

1. Analyze marketing opportunities
   using environmental scanning market data, measurement, and analysis.
2. Explain issues pertaining to the
   marketing environment, both internally and externally.
3. Demonstrate an understanding of
   the global competitive environment and changing marketing practices.
4. Ability to formulate marketing
   strategies that incorporate psychological and sociological factors that
   influence consumers.
5. Ability to carry out objective and
   scientific analysis of consumers’ needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market,
select any company of your choice, wishing to go global. Critically analyze the
chosen company based on the following questions.

Questions:

1. What variables need
   to be considered while developing a list of potential countries?   
2. Describe the four
   steps a firm should take when it is considering going global.                  
3. Discuss
   at least three challenges that a company may face in the early
   period of expansion.
4. Describe the three main categories of market
   entry strategies.

 Instructions for the students

• This Assignment is an individual assignment.
• Justify
  your answers, with the help of course
  materials, Text Book, Online resources. (See the course materials of Ch-5)
• The choice of the company and the selection of countries must
  be based on referenced information. (Why did you select the country and the
  company?)
• All
  students are encouraged to use their own words.
• Referencing
  is necessary, and the student must apply APA Referencing Style.
• Submit
  your Answers using the same format.

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you need answers to this assignment, WhatsApp/Call +1 646 978 1313 or send us
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