Measuring Social, Environmental, and Economic Impacts Management

Understanding Social, Environmental, and Economic Impacts of Sustainability (100 points)

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Review the article** by Joselow (2019) in your required readings. For this assignment, describe the potential impacts this situation may have on Volkswagen. Analyze how this may affect their total value proposition from a sustainability perspective. Include a discussion of non-use values for the business’s green products. How should the business improve its focus on Willingness to Pay (WTP) and Willing to Accept (WTA), or consumer surplus? What are your recommendations for improvements?

**Article: https://www.scientificamerican.com/article/vw-emissions-cheating-scandal-increased-childrens-pollution-exposure/

REQUIRED:
Chapter 15 Business & Society: Ethics, Sustainability & Stakeholder Management
Joselow, M. (2019). VW emissions cheating scandal increased children’s pollution exposure.
Luchs, M. G., & Kumar, M. (2017). “Yes, but this other one looks better/works better”: How do consumers respond to trade-offs between sustainability and other valued attributes? Journal of Business Ethics, 140(3), 567-584.
Yang, M., Vladimirova, D., & Evans, S. (2017). Creating and capturing value through sustainability: The sustainable value analysis tool. Research Technology Management, 60(3), 30-37.