Unit IV Research Project
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Get Help Now!Marketing Plan- This week you will continue your comprehensive marketing plan researching the Coca Cola Company that you researched in previous units. In Unit IV you will provide a comprehensive discussion of the products and/ or services provided by the Coca Cola Company.
Product- This section will provide a comprehensive look at the products, product lines, and services that are offered by the Coca Cola Company. This will include discussions about the quality of the product/ service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion of whether the Coca Cola Company’s products/ services would be considered business-to-consumer (B2C) or business-to-business (B2B). Branding is also considered a part of the product offering, thus a discussion of the branding efforts associated with the Coca Cola Company and the importance of said branding in the overall product offering should be included. Within this discussion, review the positioning of the Coca Cola Company.
Competitive Advantage- A competitive advantage is an important goal of every company, address whether the Coca Cola Company has a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss whether the Coca Cola Company has a competitive advantage with respect to their product offering and the attributes associated with product as discussed above. Competitive advantage with respect to promotion, place, and pricing will be discussed in later sections of the marketing plan. Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook.
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