Unit VII Research Project
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Get Help Now!Marketing Plan- This week you will continue your comprehensive marketing plan researching the Coca Cola Company that you researched in previous units.
Pricing- This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by the Coca Cola Company. This might include profit orientation, sales orientation, status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowance.
Competitive Advantage- Does the Coca Cola Company have a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether the Coca Cola Company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether the Coca Cola Company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.
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