Marketing management | BA 601 Marketing Management | Campbellsville University

  

Assignment No: 1

The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.(2 reply’s)

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleague’s postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 2

Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleague’s postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 3

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 4

Select a problem that a firm might have introducing a new product or service and discuss how the firm could overcome that problem.

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleague’s postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 5

Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 6

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleague’s postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 7

Discuss the role of demographics in relationship to Integrated Marketing Communications (IMC).

Respond to your colleagues’ posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.

Assignment No: 8

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

Respond to your colleague’s posts in one or more of the following ways:

• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.

• Share an insight from having read your colleague’s postings, synthesizing the information to provide new perspectives.

• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library

• Validate an idea with your own experience and additional research.

• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.

• Expand on your colleague’s postings by providing additional insights or contrasting perspectives based on readings and evidence.