First:words a-what does marketing mean? b-discuss in details the five marketing management orientations and explain which one you believe is mostly used by today’s organizations.
Second: words a- describe what is meant by customer relationship management b- what are the different relationship levels companies can build with customers? c- With respect to the customer relationship management concept and referring to the case (will be provided), explain what did Kellogg focuses on in order to retain and gain its customers’ loyalty.
Third: words a- Explain how did Kellogg manage to balance its marketing mix strategy. How did it manage each of the marketing mix components? It should begin by explaining the marketing mix component and then apply it to the case b- discuss how Kellogg succeeded in differentiating and positioning its products for maximum competitive advantage in the marketplace c- Identity any of Kellogg ‘s competitor and discuss the differences in marketing strategies in both
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