Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
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Get Help Now!Evaluate the case below, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Microsoft (pp. 94–95)
Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?
Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
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