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The Internet is convenient. Many people utilize Social Networking Sites (SNSs). Based on the name, it can be guessed that their underlying premise is to enable people to connect with each other for a variety of purposes. Boyd and Ellison (2008, p.211) has defined the Sites of Social Networking to be “web-based amenities which make it easier for individuals to (1) create a semi public profile within a system that is bounded, (2) express other users who also happen to share a connection with, and finally to (3) look at and navigate their connection list as well as those formed by others in the system . Many Social Networking Sites back up the support the keeping of initial relationships, while others assist strangers to make friends on grounds of similar comforts, political perspectives. Other sites appeal to different viewers, while other SNSs are attractive among people with common language or some other shared identities. This essay will discuss the advantages and disadvantages of using Social Networking Sites. For their benefits, they include convenient and effective communication, diverse entertainment style, and added advertisement. The drawbacks are waste of time and privacy issues.
There are mainly three ways that Social Networking Sites can be beneficial. One of the most important advantages is that Social Networking Sites can help people to communicate with their old pals and to make new friends. Due to the development of the Internet and mobile phones, people can surf the Internet no matter where they are. One can use a computer or smart phones to log in Social Networking Sites on a family sofa, in a hotel room, or even at the subway seat. Therefore, they can chat with their friends at home, in a restaurant or even in the subway. In addition, the users can post their own pictures on the Social Network Sites and express their comments on everything around them, which also helps their friends know how everything is going. For example, pictures can be transmitted to Facebook so that people’s friends can know what they are doing and where they are. Moreover, friends can make some comments on the pictures. When users log in the websites, it is required that they should supply their names, ages, the schools and some other information, which can help people to find old friends who lose the touch (Donath & Boyd, 2004, p.72). Social Networking Sites also change the way people entertain themselves now and in the future (Roojee, 2009, p.5). What is more, Social Networking Sites provide channels for online advertisements (Dutta, 2013, p. 486; Hunter, 2009, p.2), which is a great benefit Social Network Sites bring to the economy and the society.
As for disadvantages, firstly, people are spending too much time on Social Networking Sites, and some people even sacrifice their real life and get lost in the virtual world of social networking sites without any consciousness. Secondly, it can leak people’s privacy, which contribute to the networking cheat (Melissa, David, Michael, & Michael, 2011, p.156). There are many reports about SNSs that have attached great importance to privacy issues, especially concerning the younger users’ safety problems. Researchers have studied the threats coupled with SNSs. As the academic pioneer of privacy and SNSs, Acquisti and Gross (2005, p.36) surveyed 4,000 Facebook profiles of Carnegie Mellon University and concluded the potential threats to privacy included in peoples’ own information that is shown on SNSs, such as hometown and birth date. Many criminal can use the information to get their money and cheat their parents (Hricik, 2009, p.4). Nevertheless, many young people do not know the threat. Acquisti and Gross (2006, p.38) hold the understanding of the existence of a separation among students’ wishes to guard confidentiality and their individual characters, a topic which is written in Stutzman’s (2006, p.11) survey of Facebook users (2006, p.2) representation of the “privacy paradox” that happens in instances whereby youngsters do not recognize the public situation of the Internet and Social Networking Sites.
In conclusion Social Networking Sites can produce not only merits but also shortcomings. The Social Networking Sites can be of great help when individuals want to get connected with their friends and families and have some entertainments online as well as promote some products online. In addition, it can help people build many professional communities where people can share many valuable information.However, Social Networking Sites can waste time and let out privacy. Users should remember to go back to live in real world instead of spending too much time on Social Networking Sites and getting addicted to it. Moreover, users should also be aware of the potential dangers involved such as privacy leaks problems, even though social contact tools can be a good platform for them in many aspects. Only this way can people embrace better life in an information age characterized by Social Networking Sites.
Reference list
Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. In P. Golle & G. Danezis (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies (pp. 36-58). Retrieved from http://www.heinz.cmu.edu/~acquisti/papers/acquisti-gross-facebook-privacy-PET-final.pdf
Barnes, S. (2006). A privacy paradox: Social networking in the United States. First Monday, 11 (9). Retrieved from http://ryanmsweet.files.wordpress.com/2011/02/ryan_sweet_annotatedbibliography.pdf
Boyd, D. M. & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13: 210–230. doi: 10.1111/j.1083-6101.2007.00393.x
Donath, J., & Boyd, D. (2004). Public displays of connection. BT Technology Journal, 22 (4), 71-82. Retrieved from http://www.danah.org/papers/PublicDisplays.pdf
Dutta, M. (2013). Effectiveness of online advertising on social networking sites-a case study on Facebook, Information and Communication Technologies in Tourism 2011, pp 485-498. doi: 10.1007/978-3-7091-0503-0_39.
Hricik, D. (2009). Communication and the Internet: Facebook, Email and Beyond. Retrieved from http://venus.inet-tr.org.tr/tmp/SSRN-id1557033.pdf.
Hunter, S. D. (2009). Pricing Banner Advertisements in an Online Social Network. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1418625
Melissa, Z, David, L, Michael, H. & Michael, P. (2011). Randoms vs Weirdos: teen use of social networking sites and perceptions of legal risk, Alternative law Journal, 36 (3): 153-157. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2172570
Roojee, M. F. (2009). The future of entertainment and leisure on the internet (Focus on social networks). Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1468699
Stutzman, F. (2006). An evaluation of identity-sharing behavior in social network communities. Journal of the International Digital Media and Arts Association, 3 (1): 10-18. Retrieved from http://www.units.miamioh.edu/codeconference/papers/papers/stutzman_track5.pdf
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