Answer the following questions in international marketing : You have been hired to develop an international market entry strategy for a well-known small Swiss bicycle manufacturer that produces and sells only in the Swiss market. You will need to decide on the market segment, the target audience and the product/brand positioning when selecting your market entry strategy. The choices you have are exporting directly to retailers, exporting using distributors, direct sales, licensing/franchising, strategic alliances, joint venture or direct foreign investments.
We Write Essays for Students
Tell us about your assignment and we will find the best writer for your paper
Get Help Now!A. What are the key market characteristics of the country or countries would you select and the target market?
B. What strategy would you use and why do you feel it is the best to reach your target audience?
C. Tell me why you did not select the other alternatives.
2. When managing a brand internationally, there are four geographic expansion-strategic alternatives when it comes to communications and product adaptation. They are, Dual Extension, Product Extension, Product Adaptation and Dual Adaptation.
a. Which of these strategies would you use in this case and why? Explain why you did not choose the other ones.,
3. Based on the market entry strategy you selected in question 1. Explain how you would design the distribution channel in the selected country(s) to gain enough market coverage and to reach the target audience.
4. Communicating the brand message or proposition to the target audience is important to build awareness, to educate and to get action.
a. Explain the role and purpose of integrated marketing communications in the international marketing environment.
5. The Swiss bicycle manufacturer needs to price his product in the selected market(s), so that they are competitive and profitable enough to reach their gearing’s target. However, you are concerned that the extra costs will put them at a price disadvantage in these markets.
a. What extra costs must you consider that could cause the price escalation of their products?
b. What approaches can you use to lessen the impact of price escalation?
The post International Marketing appeared first on Supreme Essay Scholars.
Welcome to originalessaywriters.com, our friendly and experienced essay writers are available 24/7 to complete all your assignments. We offer high-quality academic essays written from scratch to guarantee top grades to all students. All our papers are 100% plagiarism-free and come with a plagiarism report, upon request
Tell Us “Write My Essay for Me” and Relax! You will get an original essay well before your submission deadline.
