Informal Persuasive Pitch

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Choose an appropriate context for your persuasive pitch. Focus on the “ask.” You can select any setting where the listener needs to be engaged enough to take a specific action, such as make an equity investment, give you a bank loan, provide expert help to the business, award a speaking engagement that gives your business visibility, etc.

Answer the following questions to determine how you can use the principles of SUCCES to develop your informal pitch, keeping it simple, seeking the unexpected element, and going for concise storytelling that evokes emotion and builds credibility.

Complete the following, using as much space as you need.

1. What is the high-concept pitch you developed in Module 2? Make sure it expresses your value proposition.
2. What’s unexpected about your approach or solution?
3. What concrete evidence do you have to support your value proposition?
4. What information makes you credible on this topic and allows the audience to reach their own conclusions and change their behavior?
5. What emotions can you deploy in your storytelling, especially with a specific
   anecdote about an individual customer?

Sample Solution

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